ACME Group Senior Project Manager Interview Questions and Answers

Q1. Why do you want to join Myntra?
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Q2. Design an end to end Ad platform
Ans. 
An end-to-end Ad platform that connects advertisers with publishers and provides analytics.
• Create a user-friendly interface for advertisers to create and manage their ads

• Develop a system to match ads with relevant publishers based on audience demographics and interests

• Provide real-time analytics to advertisers to track the performance of their ads

• Implement a payment system for advertisers to pay publishers for ad space

• ...read more
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Q1. Product Design questions
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Q1. Product Strategy Questions
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Q1. What did you do in your role as a PM? What kind of a PM were you? Technical, general, design?Design a subscription service for Myntra?
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Q1. How do you create a roadmap? How do you prioritise features?
Ans. 
Creating a roadmap involves identifying goals, prioritizing features, and aligning with stakeholders.
• Identify business goals and objectives

• Gather feedback from stakeholders and customers

• Prioritize features based on impact and effort

• Create a timeline and milestones

• Align roadmap with company strategy and resources

• Regularly review and adjust roadmap as needed
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Q2. How will you launch vernacular content on Myntra?What will you translate? How will you measure it success? How will you decide if it’s the right time to get into vernacular content?
Ans. 
To launch vernacular content on Myntra, we will translate product descriptions, user reviews, and customer support. Success will be measured through increased engagement and conversion rates. The right time to launch will be determined by market research and user demand.
• Translate product descriptions, user reviews, and customer support into vernacular languages

• Measure success through increased engagement and conversion...read more
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Q1. How do you handle conflict?How do you get stakeholder buy-in? What’s your process for change management?
Ans. 
I handle conflict by actively listening, finding common ground, and facilitating open communication. I gain stakeholder buy-in through clear communication, addressing concerns, and demonstrating value. My change management process involves thorough planning, effective communication, and stakeholder involvement.
• Actively listen to all parties involved in the conflict to understand their perspectives.

• Find common ground an...read more
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Q1. What is an app that you really admire? Why so?
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Q1. You’re the PM for Amazon Prime. The number of subscriptions are falling - 30% since a month. How would you go about it?
Ans. 
Identify the root cause and take corrective actions to improve subscription rate.
• Conduct customer surveys to understand reasons for cancellation

• Analyze competitors' offerings and pricing strategies

• Improve the value proposition of Amazon Prime by adding new benefits or features

• Launch targeted marketing campaigns to attract new subscribers

• Offer discounts or promotions to incentivize re-subscription

• Improve customer servic...read more
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Q1. If you had to launch custom made-to-order products, how will you go about it? Guesstimate on market sizing for the same. What are the 3 major things you'll take care of? How can you attribute conversions? ...read more
Ans. 
To launch custom made-to-order products, focus on market research, production capabilities, and customer experience. Attribute conversions through tracking and analytics. SEO is crucial for online visibility.
• Conduct market research to identify demand and competition

• Assess production capabilities and logistics for customization

• Prioritize customer experience through seamless ordering and delivery

• Implement tracking and an...read more
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Q2. A question on SEO.
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Q1. With VP, Products - Was more discussion oriented than a typical interview. About me, interests, fav product etc. More on Myntra.
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Q1. With HR Head. Lots of behavioral questions, many on stakeholder management - difficult client etc.
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Q1. Introduction about myself
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Q2. Case Study based on rider retention
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Problem solving and resume based discussion

Data and guesstimate

Q1. Basic questions about me like my current work profile , long term-short term goal , why leaving your current job and why spinny ?
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Q2. Case study : Q1 There is decline in sales in a electronics retail chain ( croma / reliance digital) . What are the solutions to increase the sales
Ans. 
To increase sales in an electronics retail chain experiencing decline, focus on customer experience, marketing strategies, and product offerings.
• Improve customer experience through personalized service and loyalty programs

• Implement targeted marketing strategies such as promotions, discounts, and partnerships

• Diversify product offerings to cater to changing consumer preferences and trends
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Q3. Case Study : Q2 How will you measure and improve the conversion from test drive to car selling ?
Ans. 
Measure and improve conversion from test drive to car selling by tracking key metrics and implementing targeted strategies.
• Track the number of test drives taken and the number of cars sold to calculate conversion rate.

• Analyze customer feedback and reasons for not purchasing after test drive to identify areas for improvement.

• Implement personalized follow-up strategies for potential buyers to increase conversion rates.

• Of...read more
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Q1. Basic Question like tell me about yourself , why spinny and why are you leaving the current company , challenges you faced in your current role and how did you tackle it etc etc
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Q2. Case study 1 : How will you increase the percentage of people uploading all the required documents to the app
Ans. 
To increase document uploads, provide clear instructions, simplify the process, offer incentives, and send reminders.
• Provide clear instructions on which documents are required and how to upload them

• Simplify the process by creating a user-friendly interface and reducing the number of steps

• Offer incentives such as discounts or rewards for completing all document uploads

• Send reminders through push notifications or emails
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Q3. Cae study 2 : If there is rivalry in two teams like loan and sales team . For eg loan team wants to sell car only via loan method whereas sales team want it to be sold any means . How will you make sure ...read more
Ans. 
To ensure both teams function properly and company growth is not hampered, establish clear communication, set common goals, and incentivize collaboration.
• Facilitate open communication between the loan and sales teams to understand each team's perspective and concerns.

• Establish common goals for both teams, such as increasing overall car sales and revenue for the company.

• Incentivize collaboration between the teams by rew...read more
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How will you launch an air purifier?

Q1. About previous experience
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Q2. How will you do onboarding in Mumbai of partners(blue coller)
Ans. 
I will conduct onboarding sessions in Mumbai for blue-collar partners to ensure smooth integration into the program.
• Organize orientation sessions to introduce partners to the program and its requirements

• Provide training on job responsibilities, safety protocols, and company policies

• Assign mentors to guide new partners during the initial stages

• Offer support services such as language assistance or cultural orientation if
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Calculate the market size of ac in pune and their supply strategy