Post
News
4mo
a senior executive
TIME TO DITCH ZOMATO/ SWIGGY? JUST FOR PLATFORM FEE? THERE'S MORE TO DIG! IT WILL SHOCK YOU!!
How is Zomato is going profitable?
Reasons:
- Increasing Take Rates (Commission) on Restaurants:
Yes, they hiked Take rates in 2023 by upto 2-5% restaurant-2-restaurant basis, improving their margins and spoiling restaurant's business. And now to fool restaurants they have added a new format, distance based take rates. The more the delivery distance, the more the take rate. But the question is, are their own Delivery partners getting benefitted from this?
- Double Standard of Deepinder Goyal's: He wants restaurants to not hike menu prices on Zomato and keep parity (equality) with restaurant's own offline prices, but hikes restaurant commision rates when restaurants do not listen to him and still increase prices on their online menu.
This inturn again increases Zomato's commission margins, with per rupee of hike in online menu prices by restaurants + hike in restaurant take rates by Zomato.
MORE IN COMMENTS.....
a senior executive
author
4mo
- Introduction of Platform fee and increasing it:
The introduction of Platform fee at Rs2/order and now hiked to Rs10/order during Diwali, has a good share to make Zomato profitable. That is a 400% hike.
... see more
an assistant manager
4mo (edited)
Zomato needs to find a sweet spot between making money and keeping restaurants happy. Restaurants are a big part of Zomato's success, so it's important to maintain good relationships with them.
an operations executive
4mo
I agree! They need to realize that long-term success isn't just about quick wins. It's about keeping... see more
a team lead
4mo
We must cook at home and eat at local restaurants. High time for us to boycott them
theshark
4mo
A Process Associate
yar agar delivery distance ke hisaab se take rates badh rahe hain, toh delivery partners ko bhi isse faida milna chahiye. Lekin, kya yeh unki earnings ko bhi impact kar raha hai, yeh dekhna zaroori hai.
misskick
4mo
works at
@theshark True, unhe koi fayda nahi horha hai
a senior executive
author
4mo
We need to ACTUALLY take away orders rather than opting for online delivery. This will help restaurants keep money with them, and will also stop online delivery apps from exploitation of delivery partners, who will take up other better / other gig work, like grocer... see more
a manager
4mo
Also what is the point of platform fees in Zomato and swiggy? Now a days it's festive platform fees!!
Also in swiggy, if one opts for eco save delivery (thru electric bikes), it says 5/- off in next delivery. Is it really so? Never experienced... see more
a super senior exec
author
4mo
@a manager As per their logic, Platform Fee of 6rs /10rs an order keeps their platform running as if... see more
an operations executive
3mo
user 2
bhai kitna bhi bol lo order sb tb bhi zomato/swiggy se hi krege wo bhi coupon code lagakr😂
meditativealbatross
3mo
currently not working
Bhai itni mehnat nhi ho paegi office k baad.. Isliye Zomato Swiggy Zindabad 💯
a super senior exec
author
2mo
@meditativealbatross office ki peanuts salary ke badle, inflated khana khate hue maza toh aata hai w... see more
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