Post
Indian Startups
1mo
Roast the "New Zepto" Idea
So recently I was wondering how quick commerce poses a threat to the Kirana Stores.
Although the quick commerce is really convenient and swanky, it has its downsides:
Always pay 60 rupees extra on each order in the name of delivery fee, convenience etc.
Overspending on these apps to reach a minimum order value.
Buying vegetables is a hassle here.
What if we had an option of getting a delivery within 15 mins of your groceries from the nearby Kirana Stores in a radius of 5km.
this increases the visibility of that store
and removes the convenience charge for the consumer
it also plays on the factor of trust, where you buy stuff from your trusted kirana store near you.
How to make money?
the consumer pays a monthly pass of 500 for using the platform with zero convenience fees and delivery charges.
the Kirana stores pay a fee to use the platform.
Is this something that would interest you?
supremefizzy
1mo
works at
I think this is how the idea of zepto began but doing this is not very efficient. They shifted to dark stores to improve that crazy level of efficiency and speed. And also I don't think they are charging incorrectly. They are giving you the service of delivering almost anything in 10 mins so don't you think that begets a bit of overhead cost.
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swagpumpkin
1mo
An Ops Executive
thought about this personally and i’m sure a lot of other people have as well. the primary reason this doesn’t work is inventory management. you can’t track inventory at kirana stores all by yourself, and all the kirana stores not only track inventory in different ways but also they also don’t all do it digitally. getting them to download, use and get accustomed to your platform - let alone pay for it, is a steep challenge in itself. not to mention doing that on scale.
so showing inventory for different stores, on the app, having it updated at all times, is not something that’s feasible imo.
for e.g. if i add a coke at 8 in the evening, but the store doesn’t have it because it’s out of coke, they can’t send in the order and the app doesn’t know they don’t have coke. it’s chaos all around.
that said, the opportunity is massive. the unorganised sector is huge and i’m sure kirana stores in tier 1 at least are losing business. if you can solve for them, help them, make the app personal by putting faces and names of the ‘uncles’ sitting at the shop, it would be a unique personalised approach to make people feel like they aren’t being robbed and they’re being ‘local’ by ordering from their friendly neighbourhood kirana shop.
sleep on it, do some primary research and if you find a solid solution, hit me up. would love to throw my hands on this one.
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stylishjasmine
1mo
works at
These downsides you've listed are a real stretch, and aren't really that much of a problem.
Zepto pass costs just 39 rupees a month. With that frankly ridiculously low fee, I get a lot of additional monthly discounts.
Delivery is free above 99 rupees, which you cross by adding just two or three items.
Not sure what problem you're hinting at when you're talking about ordering veggies and fruits. If you're talking about quality, you'll sometimes fave the same issues when your kirana or veggie vendor also deliver.
This post may sound like I'm a huge proponent of Zepto. I'm not. These guys are using VC monies to kill local businesses. It's unfair and predatory.
But most ppl don't care. You're getting anything you want within ten mins, and at great discounts.
Dig deeper here to find a more genuine insight.
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hrterminator
3w
currently not working
But the major problem is how will you convince Kirana stores to join the platform and adapt to the new age of quick commerce ?
a data analyst
1w (edited)
This idea is already executed by Name of Love Kirana store
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