In 2013, Zippr started as a simple solution to a very frequent problem of finding places, both in the physical and digital worlds. This problem was more pronounced in emerging markets like India where the civic infrastructure has been unable to keep up with the economic growth.From an ambulance struggling to find a victim’s home, a pizza delivery person trying to deliver within 30 minutes to a client, a friend struggling to explain directions to a party, the need is real and current solutions rather inadequate.