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Forever 21
3.5
based on 107 Reviews
Company Overview
Company Locations
Working at Forever 21
Company Summary
A major player in the fashion sector, Forever 21 focuses on delivering trendy apparel and innovative styles through an extensive retail and online presence.
Overall Rating
3.5/5
based on 107 reviews
10% below
industry average
Critically rated for
Promotions, Work-life balance, Work satisfaction
Work Policy
Rotational Shift
27% employees reported
Flexible timing
57% employees reported
No travel
44% employees reported
Day shift
94% employees reported
View detailed work policy
Top Employees Benefits
Health insurance
8 employees reported
Job/Soft skill training
7 employees reported
Office cab/shuttle
2 employees reported
Child care facility
2 employees reported
View all benefits
About Forever 21
Founded in1984 (41 yrs old)
India Employee Count1k-5k
Global Employee Count10k-50k
HeadquartersLos Angeles, California, United States (USA)
Office Locations
--
Websiteforever21.com
Primary Industry
Other Industries
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Forever 21 continues to be a fashion industry leader with a mission to make the latest trends accessible to all. F21 persists on staying ahead of innovation and providing styles and fit that our customers love. While reinventing for now and beyond, we’re seeking passionate and creative new family members to join us on this adventure! F21 continues to operate E-commerce and 450 locations across the U.S. along with maintaining a strong brand DNA with consumers and within the fashion industry.
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Forever 21 Ratings
based on 107 reviews
Overall Rating
3.5/5
How AmbitionBox ratings work?
5
45
4
25
3
16
2
5
1
16
Category Ratings
3.6
Salary
3.5
Skill development
3.4
Company culture
3.4
Job security
3.3
Work satisfaction
3.2
Work-life balance
3.0
Promotions
Forever 21 is rated 3.5 out of 5 stars on AmbitionBox, based on 107 company reviews.This rating reflects an average employee experience, indicating moderate satisfaction with the company’s work culture, benefits, and career growth opportunities. AmbitionBox gathers authentic employee reviews and ratings, making it a trusted platform for job seekers and employees in India.
Read more
Forever 21 Reviews
Top mentions in Forever 21 Reviews
+ 1 more
Compare Forever 21 with Similar Companies
Change Company | Change Company | Change Company | ||
|---|---|---|---|---|
Overall Rating | 3.5/5 based on 107 reviews | 3.5/5 based on 1.5k reviews | 4.0/5 based on 1.8k reviews | 4.1/5 based on 3.7k reviews |
Highly Rated for | No highly rated category | Salary | Job security Skill development Work-life balance | Job security Skill development Work-life balance |
Critically Rated for | Promotions Work-life balance Work satisfaction | Job security Work-life balance Company culture | No critically rated category | No critically rated category |
Primary Work Policy | - | Work from office 91% employees reported | Work from office 89% employees reported | Work from office 79% employees reported |
Rating by Women Employees | 2.6 Poor rated by 25 women | 3.4 Average rated by 226 women | 3.8 Good rated by 390 women | 3.8 Good rated by 586 women |
Rating by Men Employees | 3.7 Good rated by 73 men | 3.6 Good rated by 1.2k men | 4.1 Good rated by 1.3k men | 4.2 Good rated by 2.8k men |
Job security | 3.4 Average | 2.9 Poor | 4.0 Good | 4.1 Good |
View more
Forever 21 Salaries
Forever 21 salaries have received with an average score of 3.6 out of 5 by 107 employees.
Sales Associate
(18 salaries)
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₹1.6 L/yr - ₹3.2 L/yr
Store Manager
(18 salaries)
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₹3.6 L/yr - ₹9 L/yr
Visual Merchandiser
(16 salaries)
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₹2.9 L/yr - ₹4.5 L/yr
Sales Executive
(11 salaries)
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₹1.8 L/yr - ₹3.2 L/yr
Assistant Store Manager
(10 salaries)
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₹4.1 L/yr - ₹5.3 L/yr
Retail Store Manager
(9 salaries)
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₹6 L/yr - ₹9 L/yr
Senior Sales Associate
(6 salaries)
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₹2.9 L/yr - ₹3.8 L/yr
Visual Merchandising Manager
(6 salaries)
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₹4.4 L/yr - ₹5 L/yr
Team Lead
(5 salaries)
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₹2.2 L/yr - ₹3 L/yr
Cashier
(5 salaries)
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₹1.9 L/yr - ₹3 L/yr
Forever 21 News
View all
The rise and fall of Forever 21, a pioneer of American fast fashion retail
- Forever 21, a pioneer of American fast fashion retail, is facing its second bankruptcy in five years due to rising costs and new competition.
- The brand was known for limited-run collections that disrupted the typical apparel cycle, influencing brands like Temu and Shein.
- Founded in 1984 by Jin Sook and Do Won Chang in Los Angeles, Forever 21 quickly grew into a popular choice for budget-minded shoppers.
- The company's concept of 'fast fashion' and trend-driven designs contributed to its rapid expansion and success in the '80s.
- However, challenges such as increased competition from H&M and Zara, as well as e-commerce brands like Fashion Nova, led to decline.
- Criticism over design choices and financial troubles resulted in a $500 million debt burden, leading to the first bankruptcy in 2019.
- Despite a strategic partnership in 2020, the pandemic worsened Forever 21's situation with inflation and supply chain issues.
- Increased competition from online retailers like Shein and Temu further impacted Forever 21, prompting another bankruptcy in 2021.
- The company plans to close stores and seeks a buyer to potentially continue as an e-commerce brand, reflecting a possible shift in the retail landscape.
- Former retail giants like Bed Bath & Beyond have transitioned to online-only, indicating a trend towards digital presence over physical stores.
Insider | 19 Mar, 2025
Trump's high-stakes call with Putin
- President Donald Trump spoke with Russian President Vladimir Putin about negotiating an end to the war in Ukraine.
- This marks the first known conversation between the two leaders since Ukraine supported a US-backed cease-fire.
- The potential deal could involve demands from Russia, including sanctions relief and military considerations.
- Markets are closely monitoring the situation, with previous talks affecting market movements.
- Wall Street analysts believe the stock sell-off may have reached its lowest point.
- Bank of America is addressing junior banker burnout by implementing structural changes.
- Twitter's iconic blue bird logo sign is up for auction, attracting bids over $21,000.
- Consumer goods prices may rise due to Trump's tariffs, potentially ending the era of cheap products.
- Forever 21 faces bankruptcy again, partly due to competition from international e-retailers.
- Law school applications surged by 20%, leading to a more competitive application process.
Insider | 18 Mar, 2025
I visited Forever 21 to understand why it went bankrupt again. As a millennial, I was shocked by the lack of going-out tops.
- Forever 21 filed for bankruptcy for the second time, citing competitors like Shein and Temu as reasons for closing its US stores.
- A former frequent shopper visited a Manhattan Forever 21 location to witness the aftermath of the brand's bankruptcy.
- The store seemed to have shifted away from its roots in going-out clothes, failing to attract new millennial and Gen Z shoppers.
- The experiential visit highlighted a significant change in Forever 21's offerings, with a focus on graphic sweatshirts, athletic attire, and collaborations.
- The store's merchandise now includes more diverse items such as prom-worthy dresses and activewear instead of traditional going-out tops.
- The visit revealed limited availability of desired items like going-out tops, with sizing issues and product conditions impacting the shopping experience.
- The physical store's offerings fell short, lacking the convenience and variety that once attracted shoppers seeking affordable and trendy clothing options.
- Despite potential online options, the store visit highlighted the disconnect between Forever 21's current offerings and the preferences of both millennials and Gen Z consumers.
- The nostalgia of quick, budget-friendly shopping experiences at Forever 21 seems to have faded, indicating a failure to evolve with changing consumer demands.
- Forever 21's struggle to adapt to shifting consumer preferences underscores the challenges faced by traditional fast-fashion brands in a competitive retail landscape.
Insider | 18 Mar, 2025
Forever 21 commences bankruptcy proceedings; thousands of employees face uncertainty
- Forever 21, the apparel retail chain, has filed for bankruptcy for the second time as it faces stiff competition, rising costs, and changing consumer preferences.
- The company is gradually closing all its US stores and looking for a buyer while trying to sell its assets.
- Employees at corporate offices, stores, and warehouses are uncertain about their future.
- The brand, founded in 1984, struggled to keep up with the e-commerce boom and declining mall footfall.
HRKatha | 18 Mar, 2025
Forever 21 says 'de minimis' exemption used by Shein and Temu is partly responsible for its second bankruptcy
- Forever 21 files for its second bankruptcy, citing challenges beyond declining malls and rising costs.
- The company blames the 'de minimis' exemption used by Chinese e-commerce retailers Shein and Temu for tariff disadvantages.
- The exemption allows goods valued under $800 to enter the US without tariffs, giving an advantage to smaller parcel shipments.
- Forever 21 claims that these online retailers have been able to pass significant savings onto consumers, impacting its business.
Insider | 18 Mar, 2025
Forever 21’s Fall: Why the Fast-Fashion Icon Couldn’t Keep Up?
- Forever 21 filed for bankruptcy for the second time, signifying the end of an era for the affordable, trendy clothing brand.
- Factors contributing to Forever 21's downfall include overexpansion, high operating costs, and slow adaptation to e-commerce trends.
- Intensifying competition from online retailers and changing consumer behavior also played a role in the brand's decline.
- Financial losses and accumulation of debt further strained Forever 21's financial health.
Yourstory | 17 Mar, 2025
Forever 21 files for bankruptcy again amid pressure from fast-fashion rivals
- Forever 21's US operator has filed for bankruptcy for the second time in six years.
- The company cited mounting online competition in the fast-fashion sector and weak mall traffic as the reasons for the filing.
- It blamed higher costs and foreign companies exploiting duty-free treatment on low-cost packages from China to undercut pricing.
- F21 OpCo plans to wind down operations in the US, while its international stores remain unaffected.
Guardian | 17 Mar, 2025
My Melody Being Paired Up With Strawberry Shortcake
- Sanrio promotes a collaboration between My Melody and Strawberry Shortcake for National Strawberry Day.
- Apparel and accessories featuring the collaboration design are available at stores like Forever 21 and Target.
- Items in the line include a fanny pack at Target and clothing items at Forever 21, all featuring the retro design.
- Sanrio plans to release more collaboration merchandise for My Melody and Strawberry Shortcake in the future.
Siliconera | 28 Feb, 2025
Nvidia's earnings have turned into a quarterly AI State of the Union
- Nvidia's quarterly earnings report has become a significant event for investors and analysts, providing insights into the state of AI development.
- DeepSeek, a new player in the AI industry, has caused fluctuations in Nvidia's market performance, raising concerns about market share and competition.
- Despite challenges, Nvidia remains a key player in the AI sector, with CEO Jensen Huang addressing market reactions and setting expectations.
- Nvidia's upcoming earnings announcement aims to address doubts surrounding AI investments and market stability, as the company faces pressures to meet analyst expectations.
- The tech industry is closely watching Nvidia's performance in the face of emerging competitors and evolving market dynamics in the AI space.
- In parallel news, other tech updates include Apple shareholders rejecting anti-DEI proposals and Microsoft's data center endeavors.
- Cryptocurrency markets also see fluctuations, with Bitcoin facing challenges linked to market pessimism and specific industry issues.
- In the business sphere, companies like Billabong and Forever 21 are feeling the impact of online retail pricing strategies, leading to bankruptcies and closures.
- AI advancements, like Anthropic's models and Amazon's native commerce advertising program, are reshaping tech and media landscapes, offering new opportunities and challenges.
- Notable trends include the push for reliable incomes in non-traditional jobs, educational funding cuts affecting student assessments, and shifting consumer preferences towards budget-friendly options.
Insider | 26 Feb, 2025
America's obsession with cheap clothes is killing beloved millennial brands
- American consumers' obsession with cheap prices is impacting beloved millennial brands as Chinese online retailers like Shein and Temu offer unbeatably low prices, leading to store closures and bankruptcies.
- Retailers like Liberated Brands, operator of Billabong and Quiksilver, and Forever 21 are struggling to compete with these online giants, facing challenges such as changing consumer preferences and pricing pressures.
- The rise of supercheap retailers like Shein and Temu has significantly impacted traditional retailers' profitability and competitiveness in the market, making it hard for them to keep up.
- American consumers' inclination towards rapid and thoughtless consumption has played a role in the success of these Chinese retailers, which excel in offering trend-focused items at unbelievably low prices.
- Shein and Temu's direct supply chain approach and aggressive pricing strategies have posed a significant threat to traditional retailers, with Coresight estimating they could represent a $100 billion challenge to the industry.
- Despite challenges such as tariffs and trade conflicts, Shein and Temu continue to thrive by exploiting loopholes and optimizing their supply chains to offer products cheaply and efficiently to American consumers.
- Some retailers like Walmart and Amazon have managed to fend off the competition by offering additional services and products, while others have reinvented themselves to stay relevant in the face of the cheap price competition.
- In a market driven by low prices and fast consumption, retailers are urged to build emotional connections with customers and offer more than just cheap prices to stay competitive and relevant.
- The American consumer's attraction to cheap goods stems from the ability to constantly cycle through items without significant commitment or consequence, contributing to the success of retailers like Shein and Temu.
- As Shein and Temu continue to dominate the market with their low-priced offerings, traditional retailers are faced with the challenge of adapting to a consumer landscape driven by cheap and fleeting trends.
- The race to cater to the demand for inexpensive and disposable goods poses a threat to the longevity and sustainability of traditional retail businesses in the face of ever-growing competition from online players.
Insider | 26 Feb, 2025
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Forever 21 FAQs
When was Forever 21 founded?
Forever 21 was founded in 1984. The company has been operating for 41 years primarily in the Fashion & Textile sector.
Where is the Forever 21 headquarters located?
Forever 21 is headquartered in Los Angeles, California.
How many employees does Forever 21 have in India?
Forever 21 currently has more than 2,500+ employees in India. Merchandising, Retail & eCommerce department appears to have the highest employee count in Forever 21 based on the number of reviews submitted on AmbitionBox.
Does Forever 21 have good work-life balance?
Forever 21 has a work-life balance rating of 3.2 out of 5 based on 100+ employee reviews on AmbitionBox. 35% employees rated Forever 21 3 or below, while 65% employees rated it 4 or above for work-life balance. This rating suggests that while some employees recognize efforts towards work-life balance, there is scope for improvement based on employee feedback. We encourage you to read Forever 21 work-life balance reviews for more details
Is Forever 21 good for career growth?
Career growth at Forever 21 is rated as moderate, with a promotions and appraisal rating of 3.0. 35% employees rated Forever 21 3 or below, while 65% employees rated it 4 or above on promotions/appraisal. This rating suggests that while some employees view growth opportunities favorably, there is scope for improvement based on employee feedback. We recommend reading Forever 21 reviews for more detailed insights.
What are the cons of working in Forever 21?
Working at Forever 21 does have some drawbacks that potential employees should consider. The company is poorly rated for promotions / appraisal, work life balance and work satisfaction, based on 100+ employee reviews on AmbitionBox.
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