Zyeta - Specialist - Email Marketing (4-7 yrs)

- Email Campaign Management: Plan, develop, and execute email marketing campaigns, including newsletters, product promotions, lifecycle emails, and more.

- Audience Segmentation: Segment email lists based on customer behavior, demographics, and preferences to deliver highly targeted and personalized content.

- Content Creation: Create and optimize email content, including copy, graphics, and calls to action, ensuring a consistent brand voice and visual identity.

- A/B Testing: Conduct A/B tests to optimize email performance, analyzing open rates, click-through rates, and conversion rates to refine strategies.

- List Management: Maintain and grow email subscriber lists, manage unsubscribes, and ensure compliance with email marketing regulations (e. , CAN-SPAM, GDPR).

- Automation: Implement and manage email automation workflows, including drip campaigns, welcome series, and re-engagement campaigns.

- Analytics and Reporting: Monitor email campaign metrics, track key performance indicators (KPIs), and provide regular reports with actionable insights.

- Collaboration: Work closely with the marketing team to align email marketing efforts with overall marketing strategies and campaigns.