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7 ZYETA Jobs

Zyeta - Email Marketing Specialist (4-8 yrs)

4-8 years

Zyeta - Email Marketing Specialist (4-8 yrs)

ZYETA

posted 4d ago

Job Role Insights

Flexible timing

Job Description

Job Description:


Are you a detail-oriented and results-driven email marketer with a passion for crafting compelling email campaigns that engage and convert? Do you have a track record of driving successful email marketing strategies? If so, we want you to join our team as an Email Marketing Specialist.


Key Responsibilities:


Email Campaign Management: Plan, develop, and execute email marketing campaigns, including newsletters, product promotions, lifecycle emails, and more.


Audience Segmentation: Segment email lists based on customer behavior, demographics, and preferences to deliver highly targeted and personalized content.


Content Creation: Create and optimize email content, including copy, graphics, and calls to action, ensuring a consistent brand voice and visual identity.


A/B Testing: Conduct A/B tests to optimize email performance, analyzing open rates, click-through rates, and conversion rates to refine strategies.


List Management: Maintain and grow email subscriber lists, manage unsubscribes, and ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).


Automation: Implement and manage email automation workflows, including drip campaigns, welcome series, and re-engagement campaigns.


Analytics and Reporting: Monitor email campaign metrics, track key performance indicators (KPIs), and provide regular reports with actionable insights.


Collaboration: Work closely with the marketing team to align email marketing efforts with overall marketing strategies and campaigns.


Qualifications:


- Bachelor's/Master's degree in marketing, communications, or a related field.


- Minimum of three years of experience in email marketing.


- Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).


- Strong knowledge of email marketing best practices and industry trends.


- Excellent writing and editing skills with attention to detail.


- HTML/CSS skills for email template customization (preferred but not required).


- Analytical mindset with the ability to interpret data and make data-driven decisions.


- Familiarity with marketing automation and CRM systems.


- Creative thinking and problem-solving abilities.


- Strong organizational skills and ability to manage multiple projects simultaneously.


- Effective communication and collaboration skills.


Functional Areas: Other

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What people at ZYETA are saying

What ZYETA employees are saying about work life

based on 38 employees
84%
72%
58%
100%
Flexible timing
Monday to Friday
Within country
Day Shift
View more insights

ZYETA Benefits

Team Outings
Free Transport
Health Insurance
Job Training
Gymnasium
Cafeteria +6 more
View more benefits

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