8 ZYETA Jobs

Experience: 35 years (B2B focused).

Department: Marketing.

- At Zyeta, we design and build transformative workplaces that align with the needs of modern businesses and their people.

- As a rapidly growing workplace design and build firm, we're looking for a performance-driven Paid Ads Manager to elevate our brand presence and lead generation through strategic ad campaigns on LinkedIn and Google.

- You will be responsible for planning, executing, optimizing, and reporting on paid ad campaigns focused on B2B decision-makers and driving quality leads to the business.

Key Responsibilities:

- Plan and execute targeted ad campaigns on LinkedIn and Google Ads to drive traffic, lead generation, and brand visibility.

- Build B2B-specific campaigns, audience segments, and keyword strategies aligned with our ICP (Ideal Customer Profile).

- Set up and manage ad funnels: awareness, consideration, and conversion stages.

- Monitor, analyze, and report campaign performance using Google Analytics, LinkedIn Campaign Manager, and other relevant tools.

- Optimize campaigns for CTR, conversion rate, and ROI.

- Collaborate with the creative and content team to develop compelling ad copies, creatives, and landing pages.

- Implement conversion tracking, remarketing strategies, and A/B testing.

- Stay updated with platform changes, trends, and competitor activities.

- Recommend and manage ad budgets efficiently for maximum output.

Key Skills & Qualifications:

- Proven experience (35 years) in B2B paid advertising, specifically LinkedIn and Google Ads.

- Strong understanding of performance marketing, funnel strategy, and audience behavior.

- Familiarity with Google Tag Manager, Analytics, UTM tagging, and CRM integrations.

- Experience in A/B testing, campaign performance reporting, and optimization strategies.

- Creative eye for ad copies and ability to coordinate with design and content teams.

- Strong communication and data-driven decision-making skills.