Consumer Insights Manager

About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India’s first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

S. No Get to know our organization – Click on the below links

1 Company Website 

2 Zydus Corporate Park

Consumer Insights ManagerFunctional Reporting: Head – CMIAdministrative Reporting: Head – CMILocation: AhmedabadRole Purpose:· To support the Head of CMI and collaborate closely with the marketing team and business units in driving the brand-building agenda, providing insightful analysis and interpretation of consumer data to guide strategic decisions and deepen market understanding.Key Responsibilities

Financial

· Assist in client servicing to ensure day-to-day project tasks are executed in an accurate and timely manner· To generate consumer and market insights that help drive businessCustomer· Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and to provide insights and recommendationsProcess

· To manage Market Research projects both syndicated and Retail Audit track, Household Panel track as well as customized research such as brand health studies, concept tests, product tests, qualitative, consumer connects etc.

· To liase with agencies to source proposals for the research requirements and follow internal procedures for agency selection

· Provide operational support to the team leaders on a vast array of activities such as proposal preparation, questionnaire development, fieldwork management, and data quality, as well as to help formulate and prepare client reports.

· Developing the optimal methodology and overseeing the data collection process and analysis plan to ensure all necessary insights are generated to meet business objectives

· Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities

· Delivering analysis and recommendations through presentations and comprehensive written reports.

People

· Serve as a daily point of contact for clients while managing multiple deadlines and projects. 

Key Deliverables

· Brand growth through strategic direction and innovation

· Deliver agility through technology

· Consumer metrics performance

· Brand health performance

Key Interactions

Internal

· Brand Team, R&D, Legal, Finance - Leading/Validating research, Active influencing / Act as an internal consultant

External

· Client, Consumers, Creative Agencies, Research Agencies – Coordinating

Key Dimensions

Team

Direct Reports – NA

Business Dimensions

· Department Budget

· Brands‘ market share target

· Brands‘ P&L

Role Requirements

Educational Qualifications

· PGDM in Marketing from a Premium ’B‘ School (Tier 1/2)

Experience (Type & Nature)

· 4- 5 years of relevant experience in consumer research, in a leading market research agency.

· Client side experience is an added advantage

Functional Competencies

· Organisational & Industry Understanding - Analyze requirements, ensure execution, monitor the performance of Zydus Wellness brands against industry trends.

· Consumer Research & Understanding - Guide internal teams in developing the brand consumer strategy and drive initiatives to build the targeted consumer value proposition for the specific brand target groups

· Product Management - Independently identify and drive NPD activities, design initiatives, and ideate product mix enhancement initiatives.

· Brand Performance Management - Independently develop marketing initiatives to align the brand equity. Provide inputs and build improvements across brand collaterals and initiatives.

· Media Management - Independently support the right associations relevant to the brand target group.

· Stakeholder Management - Demonstrates detailed working knowledge & independently identify, monitor progress and liaise as needed with the external stakeholders.

Behavioral Competencies

· Building People Capability -Recognizes and acts on own capability needs

· Business Orientation - Understands own role and its impact on the business

· Delivering Excellence - Driven to achieve results and meet existing standards of excellence

· Entrepreneurial Decision Making -Acts independently in the current role

· Team Leadership - Demonstrates leadership potential

· Working Across Boundaries - Is a good team player