Lead - Digital Marketing/CRM Campaign - EdTech (6-13 yrs)

Our client is a very large and established organization in the domain of Higher EdTech having several National and International partnerships and programs. They are introducing several new initiatives & creating several new edtech offerings for the professional & Student community.

Zend Consulting ServicesThe incumbent will be responsible for :They are looking to hire a smart, young CRM Lead / Campaign Manager to lead Integrated Omni-Channel campaigns for the unit.

The incumbent will be responsible for :

- Owns lead nurture through Sales Force to increase lead conversion for our tele sales process

- Develop and execute CRM strategies to enhance customer engagement, retention, and lifetime value.

- Responsible for segmentation, testing, and deployment

- Reactivate leads in database and deliver revenue outcomes

- Work on conversion hypothesis-based lead engagement/ nurture journeys for fresh leads through performance campaigns to assist with lifts on lead conversion rates

- Work with Alumni programme and team to engage and monetize alumni base through referral, repeat

- Work on omnichannel strategies including Email, SMS, Whatsapp, Push etc.

- Work on creating and optimizing customer journeys and lifecycle

- Work with management to define KPIs, create reporting, analyze campaign performance.

- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

- Collaborating with Content, Tech and Performance Marketing teams will be a key requirement to deliver business outcomes

To qualify for this position you should have:

- 6+ years of experience in digital marketing, with a minimum of 3 years on CRM

- Strong working knowledge and experience with CRM platforms for database engagement and lead generation basis lead goals

. Experience and comfort with lead targets and optimizing campaigns for better lead quality/ revenue per spend KPIs

- Past experience on SFMC / Salesforce as a platform

- Experience with Omni-Channel Push marketing including SMS, EMail, Whatsapp etc

- In-depth understanding and applications of technical SEO

- Ability to align with business teams and aligning goals

- Strong attention to detail, excellent verbal skills, self-starter

- Be ready to relocate to Mumbai.

Please note:

- Your application will be managed with strict confidence and will not be shared with anyone without your express permission.

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