Manager - Digital Marketing - Media Agency (6-16 yrs)

We are hiring a Digital Marketing Manager to spearhead the launch of a new vertical at an award-winning PR agency. With over 20 years of industry leadership, this agency is a trusted name, operating across Delhi, Mumbai, and Bangalore. Known for its people-first culture, they offer flexible hybrid working arrangements, ensuring a healthy work-life balance.

Location - Delhi/Bangalore (Hybrid)

Job Profile:

- Play a pivotal role in building the new vertical at the 0 to 1 stage.

- Plan and manage all digital marketing, influencer marketing, trackers, communication, social media and display advertising campaigns.

- Strong grasp on numbers and excel.

- Should be able to work quickly to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative KPI growth strategies.

- Utilize strong analytical ability to evaluate digital across multiple channels and customer touch points.

- Collaborate with brand, internal team and other vendor partners.

- Evaluate emerging technologies.

- Provide perspective for adoption where appropriate.

Requirement:

- Any Graduate / Post Graduate.

- Proven working experience in 6 to 12 years in digital marketing.

- Rich experience in Social Media and Online campaigns, Influencer marketing.

- Ability to work under pressure and tight deadlines.

- Strong analytical skills and data-driven thinking - Intermediate to advanced analytical skills, specifically relating to performance data and metrics.

- Experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- Demonstrable experience leading social media and/or display advertising campaigns.