Lead - SEO & Content - B2C Services Business (7-16 yrs)

SEO & Content Lead - For a Large B2C Services Organization

- Our client is a very large and established organization in the domain of Higher EdTech having several National and International partnerships and programs.

- They are introducing several new initiatives & creating several new offerings.

- They are looking for a highly motivated and data-driven SEO & Content Lead to Head their SEO & Content strategy and execution.

- The ideal candidate will have deep expertise in SEO best practices, content optimization, and performance analysis to drive organic traffic, improve search rankings, and enhance overall digital visibility.

Job Description :

- Develop and execute successful SEO strategies

- Manage team of SEO Specialists and SEO agency

- Optimize website content, landing pages and paid search copy

- Direct off-page optimization projects (e.g. link-building)

- Collect data and report on traffic, rankings and other SEO aspects

- Design content marketing strategies and set short-term goals

- Undertake content marketing initiatives to achieve business targets

- Collaborate with design and writing teams to produce & Optimize high quality content

- Analyze web traffic metrics

- Share content through various channels, ensuring strong web presence

- Conduct regular audits and analysis of website performance; develop and implement website optimization strategies to enhance user experience, while increasing website traffic

- Defining events and trigger on website and app and working with tech team to implement the same

- Analysing heatmaps, funnels, exit pages, click tracking etc. to increase lead fill on website

Expertise and Qualifications:

- 7-12 years of experience in digital marketing, with a minimum of 5 years on SEO as a practice

- Demonstrable past experience in business SEO- focused approach in increase converting traffic and leads and revenue through organic

- Strong working knowledge and experience with Website technologies, Content Management Systems, web analytics tools (e.g., Google Analytics)

- In-depth understanding and applications of technical SEO

- Hands-on experience with SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, etc.)

- Good experience on Content Management

- Strong attention to detail, excellent verbal skills, self-starter

Please note:

- Your application will be managed with strict confidence and will not be shared with anyone without your express permission.

- Similarly we will not be able to share the name of the organization till we have shortlisted your profile internally.