Assistant Manager- Copywriting

Position Title: Assistant Manager- Copywriting

Reports to: Head Brand Creative & Content

Location: Bangalore

Position Summary: We are seeking a talented and creative Copywriter to join our team. The ideal candidate will craft compelling and engaging content across marketing, social & digital marketing. As a Copywriter, you will collaborate with cross-functional teams to develop brand-consistent messaging that resonates with our target audience. You should possess strong writing skills, a keen eye for detail, and the ability to adapt your tone and style to suit different campaigns and audiences

Key Objectives:

• Content strategy, ideation for key campaigns
• Ideation, copy, content planning for key events, collection drops, events for the marketing function.
• Launch ideas for new ambassador onboarding / launch
• Social and CRM copy for marketing drops and events

Key performance indicators:

• Quick in thinking and creating content.
• Create overall strategy along with the content team for new campaigns, ideas, events, ambassadors.

Organizational relationships:

• Internal: Marketing, Communications and Digital
• External: Agencies and Media platforms

Eligibility Criteria And Functional Competencies Required:

• Relevant experience as a social content writer
• Should have a strong command of language
• Need to be quick in thinking and creating content.
• Must be aware of all latest social trends & lingo.
• Needs to be tracking brands social media conversation
• Should be able to understand global direction and create copy for PUMA India social handles
• Collaborate with media team and use their insights for copy for social & digital channels.
• Should understand the basics of fashion & fashion-terms
• Should be able to adapt to changes, be open and receptive to feedback, and should be able to work with multiple stakeholders.