Head Digital Marketing

Responsibilities

Online Strategy - Custodian for creation of entire Online strategy - Drawing up of short term & long term plans in coordination with the Chief MarketingOfficer - Build our Digital Marketing roadmap - Measure ROI and KPIs and prepare budget

Revenue Contribution : - Execution of online strategy with an aim to maximise responses and leads, in turn maximise revenue - Manage and improve online content, considering SEO and Google Analytics - Forecast sales performance trends and act proactively to increase our market segment

Content Creation & Execution : - Work with various teams including Pre-sales, Sales, Marketing, Academics, Operations for content creation - Monitoring of all online media and creating an appropriate response mechanism - Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency - Develop specific campaigns to create and maintain high levels of customer interaction - Oversee our social media accounts

Community Creation : - Work towards the creation of an online community of moms - Monitor activities within the community and ensure end organisation objectives aremet Team & Agency Management - Manage a team of Digital Marketeers, Performance Marketeers and SEO specialists - Motivate digital marketing team to achieve goals - Contribute in selecting the best agency(s) as per requirement - Monitor and manage the agency(s) performance

Out of the box thinking : - Being a young growth oriented organisation, we cannot succeed by doing what othersare doing, we need to be creative, we need to be radical and we need to shake the space up. We are looking for someone with proven experience in heading the Digital Marketing Function and in designing and implementing successful campaigns. Someone with solid knowledge of online marketing tools and best practices, hands on experience with SEO/SEM. Google Analytics & CRM Software would be the best fit for the role. The role will also be very hands-on, so we are looking for people willing to roll up their sleeves and get their hands dirty.