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WN Infotech

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453 WN Infotech Jobs

Brand Integration Specialist

WN Infotech

3-5 years

Noida, Pune, Gurgaon / Gurugram + 1 more

1 vacancy

WN Infotech

posted 15hr ago

Job Role Insights

Key skills for the job

Digital Marketing Social Media Marketing Market Research Analytical Chemistry Google Analytics CCTV Monitoring

+ 4 more

Job Description

Job Summary

We are seeking a highly motivated and skilled Brand Integration Specialist to join our dynamic team. This role focuses on ensuring seamless integration of branding strategies across multiple platforms and touchpoints. The ideal candidate will be responsible for managing the alignment of marketing and brand initiatives with both internal and external stakeholders, ensuring a consistent and compelling brand presence. This position requires a blend of creativity, strategic thinking, and excellent project management skills to drive successful brand integration across all channels.

Your Role and Responsibilities

Brand Integration Management: Develop, execute, and monitor brand integration strategies across various marketing campaigns, ensuring consistency in messaging, visuals, and tone.
Cross-Functional Collaboration: Work closely with marketing, design, content, product, and sales teams to ensure cohesive brand representation.
Campaign Execution: Oversee the implementation of integrated marketing campaigns, collaborating with agencies, partners, and internal teams to ensure timelines and objectives are met.
Market Research & Analysis: Conduct market research to understand consumer preferences, identify trends, and ensure that brand messaging resonates with target audiences.
Brand Guidelines Development: Assist in creating and maintaining comprehensive brand guidelines to ensure consistent application of brand assets across all platforms.
Tracking & Reporting: Measure the effectiveness of integrated marketing efforts and report on campaign performance, making recommendations for optimization.
Stakeholder Communication: Liaise with key stakeholders to align branding objectives, ensuring seamless communication and collaboration.
Brand Health Monitoring: Monitor the performance of the brand across multiple channels, ensuring that brand integrity and messaging are consistently maintained.
Creative Direction Support: Provide input into the creative direction of campaigns, ensuring alignment with overall brand strategy and objectives.

Required Technical and Professional Expertise

Brand Strategy Expertise: Strong understanding of brand building, positioning, and strategy development.

Digital Marketing Proficiency: Experience in digital marketing platforms, social media, and content creation to drive brand integration.

Project Management Skills: Ability to manage multiple projects, deadlines, and teams efficiently in a fast-paced environment.

Analytical Thinking: Experience with tools for measuring brand performance, tracking KPIs, and using data to inform decisions.

Creative Mindset: Strong creative skills with an eye for detail, ensuring that all brand elements are seamlessly integrated.

Cross-Channel Integration: Knowledge of integrating marketing efforts across traditional and digital media channels.

Qualification & Experience Required

Educational Qualification: Bachelor s degree in Marketing, Communications, Business Administration, or a related field. A Master s degree is a plus.

Experience: Minimum of 3 to 5 years of experience in brand management, marketing, or a related field, with a focus on brand integration and cross-functional collaboration.

Industry Knowledge: Prior experience working in industries such as retail, technology, or consumer goods is preferred.

Technical Skills: Proficiency in Microsoft Office Suite, project management software, and analytics tools (Google Analytics, social media insights, etc. ).

Interpersonal Skills: Strong communication skills, both written and verbal, with the ability to present ideas effectively to stakeholders at all levels.

Employment Type: Full Time, Permanent

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