Brand Manager - Personal Care & Beverage (2-10 yrs)

Brand Manager

Job Purpose:

- To use customer insights & research trends to understand how they perceive the brand, expected to understand stated & unstated consumer needs to improve existing products to satisfy brand's Target Group.

Responsibilities:

1. Developing in-depth understanding of the Category

2. Managing Top & Bottom line, Market, Category & Brand assessment for each of the products developed

3. Estimating market potential, planning launch quantities

4. Conceptualizing & developing products across brands in line with respective core brand strategies

5. Creating GTM (Go to Market) strategy, ATL & BTL activities

6. Participating in Market Research & understanding consumer need-gaps

7. Collaborating with R&D, Packaging teams to develop products to address consumer need gaps

8. Packaging development including design & structure of products

9. Iterative consumer interactions to perfect product development including product performance, packaging, etc.

10. Interacting with agencies for creating & executing all creatives to ensure consistency with Mother brand

11. Collaborating with multiple stakeholders to launch new products in time

12. Conducting launch meets & be the one-point communication for all product related details till handing over to EPD (Existing Product Development) Team