Senior Manager - Brand - Personal Care Industry (2-7 yrs)

Senior Manager Brand | Personal Care Brand

Our client, a well-established personal care startup, is looking for an experienced Senior Brand Manager to spearhead strategic initiatives and ensure the brand's sustained growth across markets.

This role reports to the VP of marketing and involves driving brand marketing initiatives and bringing products from concept to shelf. We're seeking candidates with similar experience in the D2C, FMCG, or retail industries.

Location: Bangalore

Responsibilities:

- Strategic Planning: Develop and execute short- and mid-term brand plans aligned with long-term objectives.

- Market Insights: Conduct detailed analyses of market trends, competitive landscape, and brand positioning while gaining a deep understanding of the target audience, including their triggers, barriers, and feedback on new launches.

- Product Development: Lead new product initiatives, from concept creation to launch, including aligning projections with sales channels and developing high-quality product images and A+ content for D2C platforms and marketplaces.

- Integrated Campaign Management: Oversee consumer touchpoints like social media, performance marketing, influencer collaborations, and brand campaigns to deliver cohesive communication strategies.

- Performance Analysis: Drive data-backed decision-making by analyzing the performance of marketing initiatives and deriving actionable insights.

- Portfolio Support: Contribute to portfolio management, sales enablement, customer service optimization, and activities critical to product success.

Requirements:

- Education: Bachelor's degree in business or marketing (preferred); a postgraduate qualification in marketing is a strong plus.

- Experience: 4-6 years of experience in brand management or consumer marketing, with at least one role emphasizing offline/GT/MT-heavy brands.

- Industry Expertise: Background in FMCG, consumer goods, or D2C brands; experience in start-up environments is advantageous.