Manager - Performance Marketing - D2C Brand (2-7 yrs)

Our Client, a prominent D2C Brand looking for a performance marketing manager with 2+ years of experience in digital marketing. The ideal candidate will be responsible for driving sales growth, managing P&L, and leading awareness campaigns across platforms like DV360, Hotstar, Google Ads, and Facebook Ads.

Location: Mumbai

Responsibilities:

- Lead performance marketing efforts by collaborating with internal teams and external stakeholders.

- Drive overall sales growth and progressively take ownership of the Profit & Loss (P&L) aspect.

- Oversee the planning, execution, and reporting of marketing initiatives from start to finish.

- Manage media measurement, including brand tracking, conversion rate optimization, and Media Mix Modelling.

- Execute brand awareness campaigns on platforms like DV360, Hotstar, and other key publishers.

- Collaborate with e-commerce, brand, and vendor teams to ensure seamless execution of campaigns.

- Build the necessary infrastructure, including the right tech stack, agency partnerships, and internal team, to scale the brand over the next three years.

Requirements:

- A graduate with 2+ years of experience in digital marketing or a related field.

- Strong ability to manage multiple stakeholders, including agencies, e-commerce, and brand communication teams.

- Hands-on experience with advertising platforms like Google Ads, DV360, and Facebook Ads.

- Proficiency in tools like Google Analytics, A/B testing software, and CRM systems.

- A data-driven mindset with first-principle thinking and strong analytical skills.