Brand Manager - FMCG (8-14 yrs)

Designation: Brand Manager

Years of Experience: Min 8 years +

Industry: Food Industry only

Responsibilities:

- Brand Strategy Development: Develop comprehensive brand strategies aligned with business objectives, market trends, and consumer insights. Define brand positioning, target audience, and messaging to differentiate our products in the market.

- Marketing Campaign Management: Lead the planning, execution, and evaluation of integrated marketing campaigns across various channels including digital, traditional media, and in-store activations. Collaborate with creative agencies to develop impactful marketing materials.

- Product Portfolio Management: Manage the entire product lifecycle from ideation to launch and beyond. Conduct market analysis, competitor research, and consumer surveys to identify opportunities for product innovation and optimization.

- Brand Communication: Develop compelling brand narratives and communication strategies to engage consumers across touchpoints. Ensure consistency in brand messaging and visual identity across all marketing materials and platforms.

- Market Analysis and Insights: Conduct extensive on-ground market visits to gain first-hand insights into consumer behaviour, preferences, and market dynamics. Utilize data analytics and consumer research to make informed decisions and drive continuous improvement.

- Cross-functional Collaboration: Work closely with internal teams including sales, product development, supply chain, and finance to align brand strategies with overall business goals. Foster strong relationships and effective communication to ensure seamless execution of initiatives.

- Budget Management: Develop and manage the brand marketing budget effectively, optimizing resources to maximize ROI. Track expenditures and performance metrics to evaluate campaign effectiveness and make data-driven decisions.

- Travel: Be open to extensive travel within India to visit various markets, interact with distributors, retailers, and consumers, and gather insights to inform brand strategies and initiatives