Director - Digital Marketing - Media Agency (7-10 yrs)

Whizz HR is currently looking for a Media Director that is in charge of the digital media behind our content decisions and impact measurement in Mumbai.

A high awareness of digital trends and the necessary skills to analyse, strategise & execute them while working with creators, influencers and KOL's across multiple geographies, will be needed.

The team works cross-functionally to translate the incredible amount of data on digital platforms, content consumption patterns, creator trends and digital landscapes to shape business and content decisions.

The team also evaluates the general programming and content strategy, in addition to leading competitive analysis.

Responsibilities:

- We are looking for someone who can deliver on media strategy, planning, buying and execution across online media platforms with a deep understanding of Media Agency ecosystem.

- A robust understanding of all platform based digital advertising is required.

- Demonstrate experience using data and KPI metrics to monitor performance and measure paid campaign effectiveness, making recommendations on adjustments and creating opportunities to increase marketing ROI.

- Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats.

- Run ad-hoc reports pulling performance data, drawing practical conclusions and recommendations by executing deep & complex quantitative analysis over the campaigns' data and turn them into insights.

- Responsible for analysing social media performance & audience data and making decisions based on the analysis to support content decisions.

- This requires the candidate to be comfortable with all social media and web analytics tools.

- Understand the levers of content creation and performance, analyse and showcase them to give content recommendations along with having an acute sense of a creator's way of working.

- Provide long term support to brands for their media intelligence needs, understanding their content strategy and providing relevant insights on content performance and recommendations.

- Track content consumption, platform evolution and new digital media trends across the globe turning them into impact/actions for teams at GCN.

- Knowledge of and interest in the latest developments in the content and tech world is a must.

- Have a deep understanding of the key metrics, insights, and analytics across different social media and content platforms (like Facebook, Instagram, YouTube, TikTok, other social media networks, content platforms, mobile apps, blogs, etc.

- Strong sense of analytical and quantitative skills.

- The role involves a lot of market research, analysis of hard data and using metrics to back up intuition along with being able to assess the efficacy of marketing plans.

- Knowledge of public data APIs and access to data across different social platforms, coding skills e.g., Python, Javascript is a huge plus.

Qualifications :

- Minimum7 years of hands-on experience with paid marketing campaigns (Facebook, Google Search, Google Display, YouTube, etc.) with a proven track record of success in media/programmatic space.

- Experience in handling large scale campaign planning, optimization for both performance and brand impact.

- Strong grasp of the overall digital marketing ecosystem and the role that paid social and organic content play within.

- A passion for the entertainment business and a strong understanding of popular culture.

- Excited by challenging problems with a strong will to learn new processes and technologies.

- Be logically and analytically strong, able to learn fast, self motivated and independent in execution.

- Excellent numerical ability, attention to detail and ability to perform gracefully in a multitasking project environment.