Vice President/Senior Vice President/Business Director - Marketing (12-15 yrs)

On a look for Senior Vice President / Business Director to work with an award winning brand.

You will be responsible for a variety of tasks, which would include:

- Create a marketing strategy to build brand perception, including conducting market research.

- Execute the marketing strategy and own creation of marketing programs to acquire new customers.

- Own all key traffic drivers for the category, and work as a category advocate with central traffic teams.

- Conceptualize, design, and execute online and offline marketing initiatives to extend awareness.

- Conduct in-depth analyses to continuously maximize ROI.

- Understand and use performance metrics to guide decision making.

- Act as the 'business owner', possessing a strong understanding of internal and external variables that impact our business.

- Coordinate cross-functional teams, and communicate with internal and external parties, to deliver results.

Qualification: MBA or master's degree in the relevant domain.

Skills and Competencies:

To be considered for this opportunity, you must have the following skills and attributes:

- 12 years of demonstrable experience in B2B marketing.

- Experience in overseeing roadmap strategy and definition.

- Experience in analyzing marketing campaigns & traffic patterns to determine and optimize performance.

- Proven experience in growth marketing for revenue generation.

- Ability to present ideas to various levels of an organization and gain support for initiatives.

- Demonstrated ability to work independently and autonomously.

- Comfortable manipulating data and reporting it to the C-Level executive team.

- Experience with Email and Affiliate marketing, Social Media, SEO, and Digital Advertising.

- Proven experience in managing performance and lead generating campaigns.

- Proven experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms.

- Prior team management experience required, preferably in an international or multinational setting spanning different regions.

- Work experience in the recruitment or staffing industry is a plus.

- Hubspot certifications or experience is a plus.

- Arabic skills are is also a plus.