Marketing Executive

Job Title: Sales & Marketing Executive (IMFL & IML)

Department: Sales & Marketing
Industry: Alcoholic Beverages (Liquor Industry)
Location: All Districts of West Bengal
Reports To: Regional Sales Manager / Sales Head

Job Summary

The Sales & Marketing Executive is responsible for promoting, selling, and expanding the market for IMFL & IML brands. This role involves managing distributors, increasing retail and institutional sales, building brand visibility, and ensuring compliance with legal regulations.

Key Responsibilities

Sales Responsibilities

1. Market Development: Identify and onboard new distributors, wholesalers, retailers, and institutional buyers (hotels, bars, restaurants, clubs).
2. Sales Target Achievement: Meet or exceed monthly, quarterly, and annual sales targets set by the company.
3. Distributor & Retailer Management: Develop strong relationships with channel partners and ensure regular stock replenishment.
4. Field Sales & Promotion: Conduct field visits to monitor sales performance and ensure proper placement of products.
5. Sales Reporting: Provide daily, weekly, and monthly sales reports, including market feedback.

Marketing Responsibilities

1. Brand Promotion: Execute marketing campaigns, in-store branding, and promotional activities to increase brand awareness.
2. Merchandising: Ensure proper visibility of products at retail points and execute Point-of-Sale (POS) displays.
3. Event & Sponsorships: Organize and participate in liquor tastings, events, and promotions at bars, clubs, and restaurants.
4. Digital & Traditional Marketing: Support social media, print advertising, and other promotional efforts.
5. Market Research: Analyse competitors, consumer behaviour, and market trends to improve strategies.

Regulatory & Compliance Responsibilities

1. Excise & Legal Compliance: Ensure adherence to state excise policies, licensing requirements, and responsible advertising guidelines.
2. Stock & Inventory Management: Monitor stock levels and ensure timely orders to avoid shortages.
3. Price & Discount Management: Negotiate pricing and discounts while maintaining profitability.

Key Skills & Competencies

✔ Sales & Negotiation Skills Ability to close deals and negotiate effectively.
✔ Market Knowledge – Understanding of liquor industry dynamics, distribution networks, and consumer trends.
✔ Communication & Interpersonal Skills – Strong relationship management with stakeholders.
✔ Marketing Acumen – Ability to plan and execute brand-building strategies.
✔ Analytical & Reporting Skills – Ability to analyse sales data and provide actionable insights.
✔ Adaptability & Problem-Solving – Quick decision-making in a competitive market.
✔ Legal & Compliance Awareness – Understanding of excise policies and local liquor laws.

Qualifications & Experience

📌 Education:

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
• An MBA in Sales & Marketing is a plus.

📌 Experience:

• 2-5 years of experience in sales & marketing, preferably in the liquor industry ONLY.
• Prior experience in handling IMFL & IML brands is highly desirable.

📌 Other Requirements:

• Willingness to travel frequently within the assigned territory.
• Valid driving license (if required for field sales).
• Ability to work flexible hours, including evenings and weekends.