Develop and implement comprehensive lead generation strategies focused on digital channels such as email marketing, social media outreach, content marketing, SEO, PPC, and other relevant platforms.
Utilize data-driven approaches to identify and target high-potential leads within specific industries and segments.
Plan and execute targeted campaigns to capture the interest of potential clients, nurturing leads through the sales funnel towards conversion.
Collaborate closely with other teams to align lead-generation efforts with overall business goals and objectives.
Demonstrate the capability to solve technical errors and optimize website performance to enhance lead generation efforts and overall digital presence.
Analyze and constantly monitor the performance of the lead generation campaigns, leveraging insights to optimize strategies and maximize ROI.
Continuously research and explore new lead-generation tactics, tools, and technologies to stay ahead.
Develop and sustain client-relationships with key stakeholders and decision-makers within target organizations to facilitate lead generation and conversion.
Track and constantly report on key metrics and KPIs related to lead generation activities, providing regular updates and insights to the management team.
Requirements
4-6 years of experience in lead generation, with a strong focus on digital marketing techniques and strategies.
Proven record of generating high-quality leads and driving business growth through digital channels.
Deep understanding and knowledge of digital marketing principles and practices, including SEO, SEM, social media marketing, email marketing, content marketing, and PPC advertising.
Strong analytical skills with the capability to interpret data and metrics to optimize lead generation campaigns and drive continuous improvement.
Excellent communication skills, with the capability to effectively engage and nurture quality-leads throughout the sales process.
Results-oriented mindset focusing on meeting and exceeding lead generation targets and objectives.
Highly organized with strong attention to detail and the capability to manage multiple projects simultaneously.
Creative thinking and problem-solving skills are critical. A passion for driving innovation and exploring new opportunities in lead generation.