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MakersLoft

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3.5

based on 3 Reviews

6 MakersLoft Jobs

Digital Marketing Specialist

MakersLoft

3.5

based on 3 Reviews

1-4 years

Bangalore / Bengaluru

1 vacancy

Digital Marketing Specialist

MakersLoft

posted 2mon ago

Job Role Insights

Key skills for the job

Digital Marketing SEO Social Media Marketing Email Marketing Illustrator Market Research

+ 4 more

Job Description

Summary:
We are seeking a skilled Digital Marketing Specialist with a strong focus on lead generation and campaign management. The ideal candidate will have a proven track record in leveraging SEO, Google Ads (SEM), PPC, and social media advertising (particularly Instagram Ads) to drive traffic and increase enrollment. This role will involve developing, implementing, and optimizing digital marketing strategies that effectively engage our target audience and convert leads into customers. Proficiency in Google Analytics is essential for tracking campaign performance and making data-driven decisions.

Key Responsibilities:

SEO Strategy: Optimize website content and structure to improve organic search rankings and increase website traffic through effective SEO practices.

PPC Management: Develop and manage Google Ads campaigns, ensuring optimal performance through keyword research, ad copy creation, and bid management.

Social Media Advertising: Create, execute, and monitor Instagram Ads campaigns aimed at generating leads and enhancing brand awareness.

Campaign Development: Design comprehensive digital marketing campaigns across various channels (email marketing, social media, content marketing) to drive engagement and conversions.

Performance Tracking: Utilize Google Analytics to monitor campaign performance, analyze user behavior, track conversions, and report on key metrics to assess effectiveness.

Lead Generation: Implement strategies to capture leads through landing pages, forms, and targeted advertising efforts.

Content Creation: Collaborate with the content team to produce engaging marketing materials that align with our brand voice and resonate with our audience.

Market Research: Conduct ongoing analysis of market trends, competitor activities, and customer preferences to inform marketing strategies.

Qualifications:

Bachelor s degree in Marketing, Digital Media, or a related field.

Minimum of 3 years of experience in digital marketing with a strong emphasis on lead generation.

Proven success in managing SEO initiatives, Google Ads (SEM), PPC campaigns, and social media advertising.

Proficiency in Google Analytics for tracking campaign performance and deriving actionable insights.

Strong analytical skills with the ability to interpret data and optimize campaigns based on performance metrics.

Excellent verbal and written communication skills with a knack for creating compelling content.

Ability to work independently as well as collaboratively within a team environment.

Application Process:
Interested candidates should submit their resume along with a cover letter detailing their relevant experience and vision for MakersLofts digital marketing strategy to info@makersloft.in

Video Content Generator

Job Summary:

The Video Editor & Graphics Designer will play a crucial role in creating eye-catching visual content for social media platforms like Instagram and YouTube, as well as digital marketing campaigns. This role involves shooting, editing videos, designing graphics, and developing creative assets that resonate with our target audience and drive engagement.

Key Responsibilities:

Video Editing: Create / record, edit and produce high-quality videos tailored for social media and digital marketing, including Instagram Stories, Reels, YouTube videos, and digital ads. Optimize video content for various platforms, ensuring proper formatting, dimensions, and quality. Integrate music, voiceovers, subtitles, and special effects to enhance the viewer experience. Maintain an organized library of video assets and manage content workflows efficiently.

Graphics Design: Design visually compelling graphics for social media posts, banners, thumbnails, ads, and other digital marketing materials. Create cohesive visual content that aligns with our brand identity and marketing strategies. Follow templates and style guides to ensure consistency across all digital content.

Qualifications: Proven experience as a Video Editor and Graphics Designer, particularly in social media and digital marketing contexts. Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and graphics design tools like Canva & Adobe Photoshop and Illustrator. Strong portfolio demonstrating experience in creating content for social media and digital advertising. Creative thinking and attention to detail with a strong understanding of visual storytelling. Ability to work independently and collaboratively in a fast-paced environment. Excellent organizational skills and the ability to manage multiple projects simultaneously. Knowledge of animation, motion graphics, and 3D design is a plus.

Educational Background: A degree or certification in Graphic Design, Visual Arts, Media Production, Marketing, or a related field is preferred.

How to Apply: Interested candidates are invited to submit their resume, cover letter, and a portfolio of relevant work to info@makersloft.in. Please include "Video Editor & Graphics Designer Application" in the subject line.

Employment Type: Full Time, Permanent

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