VML - Senior Digital Strategist (4-7 yrs)

About the Role:

- We are seeking a highly driven and creative Senior Digital Strategist to join our dynamic team.

- The ideal candidate will possess 4-7 years of experience in Digital Strategy and Marketing, with a strong understanding of social content planning and a passion for pop culture trends.

- Experience within the beauty/personal care industry is a significant advantage.

Responsibilities:

Strategic Analysis:

- Conduct in-depth analysis of the category, competition, consumer, culture, and brand to uncover unique and differentiated insights.

- Develop an integrated strategy platform for campaigns and pitches that serves as a strong foundation for the creative team.

Strategic Planning & Execution:

- Translate business objectives into clear and measurable social/digital media objectives, leveraging proprietary benchmarks.

- Analyze available insights to define overall strategy in terms of distribution and amplification, including competitive analysis.

- Select appropriate platforms and define their respective roles and objectives within the global plan.

Creative & Conceptual Thinking:

- Develop compelling and innovative strategic frameworks that drive impactful creative solutions.

- Craft compelling narratives and presentations with sharp points of view.

Project Management:

- Effectively manage multiple projects and campaigns simultaneously, ensuring timely delivery and meeting deadlines.

Collaboration:

- Collaborate effectively with cross-functional teams, including creative, account management, and media planning.

- Build and maintain strong relationships with clients.

Qualifications:

Education:

- MBA in Marketing/Communication Management or equivalent.

Experience:

- 4-7 years of professional experience as a Digital/Creative Strategist in an advertising agency.

- Proven experience in developing and executing successful digital marketing campaigns.

- Strong understanding of social media platforms and their respective audiences.

Skills:

- Excellent analytical and problem-solving skills.

- Strong written and verbal communication skills.

- Exceptional presentation and storytelling abilities.

- Proficiency in data analysis and research methodologies.

- Ability to think strategically and creatively.

- Strong project management and organizational skills.

- Proficiency in relevant software (Microsoft Office Suite, presentation software).

Preferred:

- Experience in the beauty/personal care industry.

- Passion for pop culture trends and digital innovation.