Assistant Vice President - Brand & Social Media Manager - Trading/Merchant Banking/Indian Capital (7-12 yrs)

Brand & Social Media Manager

Job Summary:

- We are seeking an experienced and dynamic Assistant Vice President - Brand & Social Media Marketing with a strong background in trading, Capital Market, Financial & Merchant Banking.

- The ideal candidate will manage our Marwadi Chandarana Group presence across various social media platforms, including Instagram, Twitter, LinkedIn, and others.

- This role involves ideation, strategizing, engaging with the audience, and collaborating closely with partners.

Roles & Responsibilities:

- Develop and execute comprehensive social media strategies to enhance our brand presence and engagement across all platforms.

- Manage daily operations of our social media accounts, including Instagram, Twitter, LinkedIn, and others.

- Ideate and create compelling content, including features and product videos, in collaboration with the content and product teams.

- Collaborate with internal business and marketing teams and external agencies to build holistic brand positioning and communication on social media platforms.

- Track trends in pop culture and new social media trends and techniques

- Set measurable monthly goals for growth, build and implement systems and scale our social media platforms

- Track performance and understand analytics to gauge what's working and what's not and tweak strategies accordingly

- Find new and exciting ways to engage our audiences via social media channels to drive awareness, conversation and affinity for our brand and its content.

- Find and negotiate with the right vendors as and when required

Skills:

- Proven work experience as a Social Media/Strategist

- Basic understanding of Trading, Merchant Banking, Indian capital markets and personal finance

- Excellent writing, communication and management skills

- Takes ownership and initiative, passion for social media and a growth mind set

- Creative mindset with the ability to ideate and innovate.

- Familiarity with social media analytics tools and performance tracking