Content Strategist

Role Overview

• As the Content Strategist, you will be responsible for shaping the content strategy for ZipCushions.com, ensuring all marketing collateral aligns with our brand positioning.
• You will work closely with marketing, product, and design teams to develop SEO-driven, conversion-oriented, and engaging content for various digital platforms.

Key Responsibilities

1. Content Strategy & Execution

• Develop and execute a comprehensive content strategy aligned with ZipCushions brand goals and customer personas.
• Ensure content consistency across all marketing collateral, including the website, product pages, social media, blogs, email marketing, and ads.
• Plan and maintain an editorial calendar focused on brand storytelling, SEO, and lead generation.
• Optimize content to increase brand awareness, customer engagement, and conversion rates.

2. E-commerce & SEO-Focused Content

• Lead SEO and content marketing strategies to enhance search visibility for high-intent keywords like “custom cushions,” “RV cushions,” and “bench cushion replacement.”
• Collaborate with designers and developers to enhance on-site content (product descriptions, landing pages, and category pages) for improved UX and conversions.
• Leverage content automation and AI tools to scale content production efficiently.

3. Multi-Channel Content Distribution

• Create and oversee engaging blog content, design inspiration guides, and how-to articles to position ZipCushions as a thought leader.
• Drive social media content creation for Instagram, Pinterest, Facebook, and YouTube, emphasizing before-and-after transformations, customer stories, and influencer collaborations.
• Develop compelling email marketing campaigns, including newsletters, promotions, and automated sequences based on customer behavior.

4. Performance & Optimization

• Use analytics tools (Google Analytics, SEMrush, Ahrefs, HubSpot, etc.) to track content performance and make data-driven decisions.
• Conduct A/B testing on landing pages, ad copies, and email content to optimize engagement and conversions.
• Perform competitor analysis to identify content gaps and new opportunities for market differentiation.

5. Collaboration & Brand Positioning

• Work closely with the marketing and design teams to ensure all content reflects ZipCushions’ brand identity, unique value proposition, and premium quality positioning.
• Partner with influencers, interior designers, and home décor brands to develop collaborative content.
• Maintain brand voice and storytelling consistency across all customer touchpoints.

Qualifications & Requirements

• 4+ years of experience in content strategy for an e-commerce or DTC brand (home décor or furniture experience is a plus).
• Proven track record in SEO-driven content marketing, with expertise in keyword research, content structuring, and ranking strategies.
• Strong understanding of brand positioning, customer personas, and user behavior in the e-commerce landscape.
• Experience managing multi-channel content distribution (website, social media, email, paid ads, influencers, etc.).
• Hands-on experience with content tools such as WordPress, Google Analytics, SEMrush, Ahrefs, Canva, and email marketing platforms.
• Ability to write, edit, and optimize engaging, conversion-oriented content with a keen eye for detail.
• Excellent project management skills with the ability to handle multiple content initiatives and deadlines.
• Experience in visual storytelling, short-form video content, and influencer partnerships is a plus.

Why Join Us?

• Be part of a fast-growing brand redefining the custom home décor market.
• Take ownership of a high-impact content strategy in a competitive e-commerce space.
• Collaborate with designers, marketers, and product teams to bring creative ideas to life.
• Work in a data-driven, performance-focused environment that values innovation and storytelling.