Senior Marketing Manager

Role & responsibilities

• Primarily, you will be responsible for managing and driving all our global marketing initiatives. For this, you will have to keep yourself constantly updated on
• Current industry trends Construction and well as Construction Technology.
• Market competition and their digital footprint.
• Events, groups, and communities as marketing opportunities.
• Based on the overall marketing strategy, you will be required to develop and execute marketing plans that drive customer acquisition through lead generation.
• Develop marketing campaigns across various channels including email, social media, paid advertising, content marketing, and events.
• Create and manage a content calendar to ensure consistent delivery.
• Measure and report on the performance of marketing campaigns, making recommendations for optimization.

Requirements

• Bachelor's/master's degree in marketing, communications, or a related field.
• 5+years of experience in a marketing role, preferably in the SaaS industry.
• Excellent communication and interpersonal skills.
• Proven track record of developing and executing successful marketing campaigns.
• Experience with marketing automation, digital marketing, and CRM tools.
• Understanding of the Construction industry and related technologies is a plus.