VIP Industries - Brand Manager (4-10 yrs)

Brand Manager

Location: Corporate Office, Mumbai

Reports to: Brand Head

Direct reportees: Individual Contributor

Company turnover: 500 Cr

About VIP :

- Established in 1968, VIP is amongst the worlds leading manufacturers and retailers of luggage, backpacks and handbags. With a legacy built over the years, we take pride in launching market- leading brands, including our flagship brand 'VIP, which has become synonymous with the luggage category in India. Our brands reflect our commitment to understanding consumer preferences and driving quality and innovation that meets their expectations. Our operational success is attributed to our stellar brand portfolio, state-of-the-art manufacturing plants in India and Bangladesh, and a robust distribution network that ensures easy accessibility to our products.

- Through our diverse portfolio of brands, we cater to a wide range of consumers with varying needs and preferences. Whether its the stylish and youthful offerings of Skybags or the premium and sophisticated designs of Carlton, range of chic and fashionable handbags designed for the modern woman, the high-quality, and highly functional flagship brand of VIP Industries to durable and practical luggage solutions at an affordable price point by Aristocrat. We have a solution for every traveller be it everyday travel, business trips, or outdoor adventures.

- VIP Industries Limited is an equal opportunity employer. We value talent and believe everyone deserves the opportunity to succeed. We value the diversity of our workforce and the unique perspectives that each one of us brings, and are committed to creating an inclusive environment for all. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and allow for equal opportunities for all our team members.

Qualifications/ Experience :

- Min 4-5 years of experience in brand management or product management in FMCG, Consumer Goods, Fashion

- MBA in Sales & Marketing, preferably from a premium B School

- Excellent analytical and problem-solving skills.

- Strong communication, collaboration, and interpersonal skills.

- Pro activeness & Go Getter Attitude.

- Ability to multitask and work in a fast-paced environment

- Strong in agency coordination for Marketing activities

- Strong understanding about Brand / Consumer / Category

Role & Responsibilities:

- Lead all the marketing initiatives of travel products for the designated category of the flagship brand.

- Extracting consumer insights from market research and liaising with design / development / manufacturing / creative agencies to execute new product launches.

- Responsible for supporting product design process, mining of consumer relevant innovation and maintaining the health of product portfolio.

- Works with design and creative agency for product development and brand communication.

- Accountable for driving category sales and support sales channels through execution of advertising, promotion and branding activities.

- Responsible for market size estimation, identifying market trends and shift in consumer preferences and pricing decisions pertaining to the category.

- Use sales forecasting and strategic planning to ensure the sale and profitability of product lines.

- Responsible for tracking and mitigating competition actions.

- Responsible for driving various planning cycles (eg, long range plan, profit plan, operating plan) for the category.

- Annual budgeting and tracking performance.