Brand Manager - Tobacco Products (4-8 yrs)

Brand Manager_ Tobocco conglomerate

Key Responsibilities:

Brand Strategy Development:

- Develop, implement, and manage brand positioning, architecture, and go-to-market strategies.

- Conduct market research and competitive analysis to identify opportunities for brand growth and differentiation.

Marketing Campaigns & Execution:

- Plan and oversee integrated marketing campaigns across offline and digital channels to drive brand awareness and engagement.

- Coordinate with creative, digital, and media teams to ensure campaigns align with brand objectives.

Product Launches & Promotions:

- Collaborate with product teams to strategize and execute successful product launches.

- Design promotional activities and partnerships to enhance market presence.

Brand Performance & Analytics:

- Monitor brand health metrics (awareness, recall, sentiment) and assess the effectiveness of marketing campaigns.

- Use data-driven insights to optimize campaigns and develop future brand strategies.

Collaboration & Stakeholder Management:

- Work closely with sales, product, and operations teams to ensure alignment between brand initiatives and business goals.

- Manage relationships with external agencies, vendors, and partners.

Budget & Vendor Management:

- Manage the brand budget effectively, ensuring cost efficiency and ROI.

- Oversee agency deliverables and timelines, ensuring high-quality execution.

Key Skills & Requirements:

Experience: 4-8 years in brand management, marketing, or related roles, preferably in FMCG, Retail, E-commerce, or Consumer Goods.

Education: MBA/PGDM in Marketing, Business, or a related field.