Head of Marketing

Roles and Responsibilities:

Strategic Marketing Leadership:
- Develop and execute a global marketing strategy to position Vinculum as a leader in SaaS-based Product Information, Omnichannel Order Orchestration, Warehouse Management and allied Supply Chain solutions, Analytics.

- Align marketing initiatives with corporate objectives, collaborating closely with Inside Sales, Sales, and Product teams.

- Drive international growth with tailored strategies for key markets such as India, GCC, Southeast Asia, and beyond, ensuring scalability and adaptability.

Data-Driven Marketing Excellence:

- Build a robust data-driven approach to monitor and optimize marketing campaigns, ensuring high ROI and efficient resource utilization.

- Track and analyze lead generation metrics across all target markets.

Examples:

India: 75 MQLs/month (1800 MQLs/year)

GCC: 60 MQLs/month (900 MQLs/year)

Southeast Asia: 30 MQLs/month (780 MQLs/year)

- Leverage analytics tools and AI-driven platforms to continuously refine marketing strategies based on performance insights and predictive analytics.

Engagement with Analysts and Industry Experts:

- Develop and maintain relationships with industry analysts like Gartner, Forrester, and IDC to enhance Vinculum's visibility and credibility.

- Collaborate with analysts to position Vinculum favorably in reports, evaluations, and industry benchmarking.

- Engage with Product Managers to align product marketing strategies with analyst feedback and recommendations.

Strong Written and Spoken Communication:

- Craft compelling marketing content, including whitepapers, case studies, and presentations.

- Deliver high-impact presentations independently at industry events, client meetings, and webinars.

- Act as the company's spokesperson at conferences and panels, showcasing thought leadership in Retail, eCommerce, and Supply Chain domains.

Expertise in ICPs, Buyer Personas, and Account-Based Marketing (ABM):

- Collaborate with Sales and Product teams to define and refine Ideal Customer Profiles (ICPs) and Buyer Personas.

- Implement AI-driven Account-Based Marketing (ABM) strategies tailored to high-value accounts, driving personalized engagement and pipeline growth.

- Use AI insights and predictive modeling to design targeted campaigns that resonate with decision-makers.

Collaboration and Cross-Functional Synergy:

- Partner with Product Managers to ensure alignment between marketing strategies and product roadmaps.

- Work with Inside Sales, Sales, and Customer Success teams to create cohesive lead nurturing and engagement strategies.

- Ensure unified messaging across marketing, sales, and product teams.

Technology and Tool Mastery:

- Leverage advanced marketing tools like Freshworks (CRM), marketing automation platforms, SEO tools, and AI-powered social media management systems to optimize campaigns.

- Use AI-driven tools for predictive analytics, campaign personalization, lead scoring, and dynamic content generation.

- Continuously evaluate and adopt cutting-edge AI technologies to maintain Vinculum's competitive edge.

Building and Leading a Vibrant Team:

- Lead and mentor a young, vibrant marketing team, fostering creativity, collaboration, and innovation.

- Encourage experimentation, providing a safe environment to test new ideas and strategies.

- Set clear goals for team development, including retention metrics and skill-building initiatives in AI-driven marketing.

Client Engagement and Thought Leadership:

- Engage with clients, advisory boards, and partners to gather insights and refine marketing strategies.

- Deliver thought leadership content, including blogs, webinars, and whitepapers, to establish Vinculum as an industry leader.

- Represent Vinculum independently at global events, showcasing expertise and building brand credibility.

Global Brand Management and Awareness:

- Strengthen Vinculum's brand narrative across all markets, emphasizing leadership in product content syndication, omnichannel orchestration, and WMS.

- Drive PR, social media, and content strategies to enhance visibility in regions like India, GCC, Southeast Asia, and new geographies.

- Leverage AI-powered tools for sentiment analysis and social listening to refine brand positioning and strategy.

Revenue Growth and Demand Generation:

- Set and achieve lead generation targets across all target markets, ensuring alignment with revenue goals.

- Optimize the lead-to-revenue funnel using insights from AI-driven analytics, ABM strategies, and cross-functional collaboration.

- Focus on high conversion rates and pipeline acceleration through AI-enhanced lead scoring and prioritization.

Innovation and Continuous Improvement:

- Foster a culture of innovation by encouraging the team to test new tools, strategies, and campaigns.

- Benchmark Vinculum's marketing strategies against competitors and adopt best practices.

- Incorporate feedback from clients, internal teams, and analysts to enhance marketing initiatives with AI-driven recommendations.

Budget and Resource Management:

- Manage the global marketing budget efficiently, prioritizing initiatives with high ROI.

- Develop a scalable resource plan to support Vinculum's expansion into new markets.

- Balance investments in AI technology, talent, and campaigns to maximize outcomes.

Qualifications and Skills:

- Proven experience as a senior marketing leader in a B2B SaaS environment.

- Strong understanding of Retail, eCommerce, and Supply Chain domains.

- Expertise in AI-driven marketing, ICP development, buyer personas, and ABM.

- Excellent written and spoken communication skills.

- Demonstrated ability to engage with analysts and represent the company in public forums.

- Hands-on experience with marketing tools, AI-driven CRM platforms, and analytics tools.

- A track record of scaling brands globally and delivering measurable results.

- Collaborative, innovative, and a strong team leader.