APJ Marketing Head

Who You ll Work With:

Arista seeks a dynamic and experienced marketing leader to partner with our Sales leaders in the Asia Pacific region and drive our go-to-market strategy and execution. This individual will enhance brand awareness, generate demand, and support revenue growth. The ideal candidate will be a metric-driven person who has a proven track record of working across time zones and cultures, managing a large geography, and excelling in at least two or more of the following areas: digital marketing, product marketing, brand strategy, demand generation, event marketing, and channel marketing.

What You ll Do:

Regional Strategy Development:

• Develop and implement the Asia Pacific marketing strategy aligned with global marketing objectives.
• Partner closely with country and regional leaders to ensure the strategy is adapted to regional business priorities.
• Tailor global campaigns and initiatives to meet the regions unique needs.

Demand Generation:

• Lead efforts to generate leads, nurture prospects, and drive pipeline growth through integrated marketing campaigns.
• Collaborate with sales teams to ensure alignment and measure marketing ROI.

Brand Building:

• Increase brand visibility and reputation through localized brand strategies, PR initiatives, and thought leadership.
• Partner with corporate teams to adapt global messaging for regional audiences.

Digital Marketing:

• Develop and execute regional digital marketing efforts, including content marketing, SEO/SEM, and social media.
• Analyze performance metrics to optimize campaign effectiveness.

Channel Marketing:

• Partner with the field and channel teams to identify partners best aligned to the global and regional objectives and execute campaigns with them.
• Engage in GTM activities with key strategic alliance partners to build mindshare.

Event Marketing:

• Identify the right roster of events to engage in based on targeted verticals, personas, propensity to buy etc.
• Oversee the planning and executing of regional events, webinars, and trade shows to engage customers and partners.

Cross-Functional Collaboration:

• Work closely with product and sales to ensure messaging consistency and alignment.
• Coordinate with global marketing teams to share best practices and leverage resources.

Team Leadership:

• Mentor an existing regional marketing team and raise the bar.
• Foster a culture of innovation, collaboration, and accountability.

Budget and Vendor Management:

• Manage regional marketing expenditure, ensuring efficient allocation of resources.
• Oversee relationships with external agencies and vendors.