Category Manager - eCommerce/FMCG/Retail (2-10 yrs)

Category Manager

Understand the needs of the customer based on:

- Visits to customers, interactions with customer facing teams, focus groups, customer delight tickets etc.

- Analysis of competing offerings available to the customers (across multiple offline and online channels).

- Analysis of on-app behavior of customers (search, traffic, conversion funnel etc)

- Understanding of market trends and factors shaping customer demand and industry dynamics.

- Use this understanding to define the customer value proposition and the entire experience for the customer w.r.t. to the category.

- Create a category strategy and use this to develop annual category plans at overall category and city/regional levels based on top-down and bottom-up inputs.

- Translate into detailed and actionable monthly category plans with clearly defined owners and checkpoints.

- Own execution of annual and monthly category plans to drive topline and bottomline goals.

- Define the selection/assortment required to serve the needs of the target customer and work with Category Buyers to list these products and drive their consistent availability on the platform.

- Work with Central Marketing to drive the right traffic to the Super Category and from there to individual categories.

- Improve discovery of the right products and drive higher conversion rates.

- Work with the Catalog and Products teams to improve catalog quality & showcase attributes to help customers make better and faster buying decisions.

- Work with Product teams to improve organic category navigation and search.

- Own creation and execution of targeted promotions & campaigns Track campaign performance daily and work with merchandising and marketing teams to improve ROI.

- Work with Business Operations and Price Benchmarking teams to build a robust price benchmarking process (offline and online) and ensure competitive pricing.

- Own the Category P&L and customer experience.

- Provide accurate demand projections to Category Buyers to ensure consistent availability and reduction of slow/non-moving inventory and liquidation losses.

- Provide regular inputs to category buyers to help them drive high ROI investments for brand partners to achieve their strategic objectives.

- Drive on-going improvements in customer experience pertaining to the category by clearly translating customer requirements for product, supply chain and buying teams

- Create a robust process for quickly identifying and highlighting any quality issues relating to product quality or customer experience.

- Work with city and regional level Customer Growth teams to drive city/ regional level goals on overall growth and profitability.

- Hire, train and mentor a team (Category planning, category marketing and category managers) to execute this strategy across 50-100 cities across India.