PMT Product Manager

Key / Primary Responsibilities :

• Lead and drive sales through innovative marketing strategies for the organization
• Closely work in partnership with creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, event and video assets
• Analyse market trends and prepare forecasts
• Analyse sales data and channel information and then create plans to improve product line sales most likely using marketing and sale techniques
• Generating new business leads
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Research and evaluate new product opportunities, demand for potential products, and customer needs and insights
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Coordinating marketing strategies with the sales, financial, public relations, and production departments
• Build on product messaging that sets new products apart from others in the market to give them a unique selling point
• Execute marketing strategy and plans for existing products
• Work with product development teams to manage new product development.
• Manage launch campaigns for new products
• Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Propose marketing budget and adhere to the limits
• Research competitors offerings in market
• Analyse the effectiveness of the marketing efforts and sales campaigns of the organization
• Perform any other tasks assigned by management personnel or concerned HOD.