Product Manager

Role & responsibilities

• Design unique specific campaigns to take or achieve maximum market share and help to penetrate in the market.
• Design the product brochures, literature etc.
• Travel widely to work in field with sales and marketing team all across India.
• Publishing Newsletters for updating field persons, mention success stories and education material in newsletters.
• Observe and trap the competitor prices, campaigns, new product launch.
• Ensure the good market share of the products under portfolio.
• Develop successful marketing campaigns and own their implementation and execution.
• Produce valuable and engaging content for sales and marketing team.
• Provide hands on support through field working with sales and marketing team.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Be in charge of marketing budget and allocate/invest funds wisely.
• Measure and report performance of marketing campaigns, gain insight and assess against goals.
• Inventory management for optimal product availability.
• Provide and arrange product training sessions for sales and marketing team.
• Always try to find new product and present project report and feasibility.

Preferred candidate profile

• BSc/ B Pharma with MBA/ PGDM- Marketing.
• 10-15 years experience in Marketing /Product management team.
• Candidate should have working experience in Pharma Ethical Marketing- GENERAL PHYSICIAN, DERMA, NEUROLOGY, & ORTHO range.
• Demonstrable experience in marketing together with the potential and attitude required to learn and able to convince the team.
• Successful track record and experience in identifying target customers and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Good knowledge, a sense of drugs and effects, market trend and good communication skills.
• Up-to-date with the latest trends and best practices in pharmaceutical field.