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37 Zydus Lifesciences Jobs

Product Manager - Generic Business - Delhi NCR

2-7 years

Delhi/Ncr

1 vacancy

Product Manager - Generic Business - Delhi NCR

Zydus Lifesciences

posted 15d ago

Job Description

KEY RESULT AREAS:

  • To handle various brands in the Generic product portfolio
  • To achieve market share objectives of the brands
  • To enhance prescription base and prescriber base
  • To develop marketing plans
  • To identify introduce new products to increase sales and profitability
  • To formulate trade offers and incentives to achieve budgeted sales
  • To monitor product wise contribution and pricing to maximize profits of the division
  • To devise timely promotional inputs for field personnel and trade to create awareness
  • Fieldwork to gather Information about the market and Competitors
  • To maintain A:S ratio for key brands
  • KOL development and engagement program within prescribed budget
  • Budgeting and allocation of resources.
  • Brand review primary, secondary analysis, ORG & CMARC analysis, course correction
  • Aligning strategies to divisional business plan for medium and long term
  • Identifying and evaluating entry barriers for existing and new products
  • Enhancing In-clinic effectiveness
  • Customer connect and customer data base
  • Training and Development of field force
  • Coordinate amongst various CFTs for miscellaneous issues resolution and strategy implementation

Assessment and Planning of Work

  • 70% of the work is Individual driven in the field of strategy formulation, input designing, data analysis, timely delivery of inputs at locations.
  • 30% of the work is division and field personnel related

Problems/ Key Features

  • Procuring necessary primary and secondary data
  • Management of Promotion plan within assigned budget
  • Implementation of strategies at the level of field
  • Comprehending the impact of inputs from the feedback received from the field
  • Conceptualizing and designing inputs in mature stage of PLC to get doctors attention
  • Ensuring right & adequate communication & thus bring focus & prioritization internally at all levels towards therapy/brand portfolio
  • Devising tools & competitive strategies
  • Optimization resources to enhance ROI

Interface:External Contacts:

  • Manufactures- For production of existing and New products
  • Advertising agency for designing and execution of Promo inputs
  • Gift vendors for procurement of compliments
  • Printers for Co-ordination to ensure quality and timeliness are met with
  • Distributors For Sale & Market Feedback

Internal Contacts:

  • GMS For Production related issues, New Products, Cost reduction.
  • Field For Sales Planning, Market feedback
  • Market Research For market data
  • Central Purchase for raising gift items and print inputs PRs.
  • Legal For Trade mark related queries
  • Regulatory for various regulatory issues
  • Finance – For Profit Plan working, Budgeting.
  • Medical Department for medical query, launch plan and promotion theme approval
  • IT for web-related brand activity
  • Corporate communications for Press release

Competencies Required:Technical Competencies:

  • Ability to set the necessary marketing strategy for creating required push and pull in the market to enhance the presence of the company brand.
  • Continuously evaluates sales data and information including competitive brands information and monitors own brand performance versus competition.
  • New brand launches based on the overall business focus & strategy
  • Knowledge of business and management principles involved in strategic planning, resource allocation, and coordination of people and resources.
  • Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Knowledge of ethical marketing.
  • Knowledge of launching new products, increasing product portfolios.

Employment Type: Full Time, Permanent

Read full job description

Prepare for Product Manager roles with real interview advice

Top Zydus Lifesciences Product Manager Interview Questions

Q1. What are the necessary precautions to be taken while handling of the solvent in area ?
Q2. How could you define tablets and attribute all the qualities of tablets in single defination either be in hindi or english
Q3. If Porblem found in working condition . So what to do?
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What people at Zydus Lifesciences are saying

3.6
 Rating based on 8 Product Manager reviews

Likes

Corporate culture amd HR policies

  • Salary - Excellent
  • +6 more
Dislikes

Lack of management interventions

Read 8 Product Manager reviews

Product Manager salary at Zydus Lifesciences

reported by 49 employees with 1-9 years exp.
₹7 L/yr - ₹16.5 L/yr
49% less than the average Product Manager Salary in India
View more details

What Zydus Lifesciences employees are saying about work life

based on 6k employees
56%
59%
47%
96%
Strict timing
Monday to Saturday
No travel
Day Shift
View more insights

Zydus Lifesciences Benefits

Submitted by Company
Cafeteria
Team Outings
Health Insurance
Job Training
Free Transport
Gymnasium +3 more
Submitted by Employees
Free Transport
Job Training
Health Insurance
Soft Skill Training
Cafeteria
Education Assistance +6 more
View more benefits

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