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31 Zydus Lifesciences Jobs

Product Manager - Generic Business - Delhi NCR

2-7 years

Delhi/Ncr

1 vacancy

Product Manager - Generic Business - Delhi NCR

Zydus Lifesciences

posted 11d ago

Job Description

KEY RESULT AREAS:

  • To handle various brands in the Generic product portfolio
  • To achieve market share objectives of the brands
  • To enhance prescription base and prescriber base
  • To develop marketing plans
  • To identify introduce new products to increase sales and profitability
  • To formulate trade offers and incentives to achieve budgeted sales
  • To monitor product wise contribution and pricing to maximize profits of the division
  • To devise timely promotional inputs for field personnel and trade to create awareness
  • Fieldwork to gather Information about the market and Competitors
  • To maintain A:S ratio for key brands
  • KOL development and engagement program within prescribed budget
  • Budgeting and allocation of resources.
  • Brand review primary, secondary analysis, ORG & CMARC analysis, course correction
  • Aligning strategies to divisional business plan for medium and long term
  • Identifying and evaluating entry barriers for existing and new products
  • Enhancing In-clinic effectiveness
  • Customer connect and customer data base
  • Training and Development of field force
  • Coordinate amongst various CFTs for miscellaneous issues resolution and strategy implementation

Assessment and Planning of Work

  • 70% of the work is Individual driven in the field of strategy formulation, input designing, data analysis, timely delivery of inputs at locations.
  • 30% of the work is division and field personnel related

Problems/ Key Features

  • Procuring necessary primary and secondary data
  • Management of Promotion plan within assigned budget
  • Implementation of strategies at the level of field
  • Comprehending the impact of inputs from the feedback received from the field
  • Conceptualizing and designing inputs in mature stage of PLC to get doctors attention
  • Ensuring right & adequate communication & thus bring focus & prioritization internally at all levels towards therapy/brand portfolio
  • Devising tools & competitive strategies
  • Optimization resources to enhance ROI

Interface:External Contacts:

  • Manufactures- For production of existing and New products
  • Advertising agency for designing and execution of Promo inputs
  • Gift vendors for procurement of compliments
  • Printers for Co-ordination to ensure quality and timeliness are met with
  • Distributors For Sale & Market Feedback

Internal Contacts:

  • GMS For Production related issues, New Products, Cost reduction.
  • Field For Sales Planning, Market feedback
  • Market Research For market data
  • Central Purchase for raising gift items and print inputs PRs.
  • Legal For Trade mark related queries
  • Regulatory for various regulatory issues
  • Finance – For Profit Plan working, Budgeting.
  • Medical Department for medical query, launch plan and promotion theme approval
  • IT for web-related brand activity
  • Corporate communications for Press release

Competencies Required:Technical Competencies:

  • Ability to set the necessary marketing strategy for creating required push and pull in the market to enhance the presence of the company brand.
  • Continuously evaluates sales data and information including competitive brands information and monitors own brand performance versus competition.
  • New brand launches based on the overall business focus & strategy
  • Knowledge of business and management principles involved in strategic planning, resource allocation, and coordination of people and resources.
  • Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Knowledge of ethical marketing.
  • Knowledge of launching new products, increasing product portfolios.

Employment Type: Full Time, Permanent

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What people at Zydus Lifesciences are saying

3.6
 Rating based on 8 Product Manager reviews

Likes

Corporate culture amd HR policies

  • Salary - Excellent
  • +6 more
Dislikes

Lack of management interventions

Read 8 Product Manager reviews

Product Manager salary at Zydus Lifesciences

reported by 49 employees with 1-9 years exp.
₹7 L/yr - ₹16.5 L/yr
49% less than the average Product Manager Salary in India
View more details

What Zydus Lifesciences employees are saying about work life

based on 6k employees
56%
59%
47%
96%
Strict timing
Monday to Saturday
No travel
Day Shift
View more insights

Zydus Lifesciences Benefits

Submitted by Company
Cafeteria
Team Outings
Health Insurance
Job Training
Free Transport
Gymnasium +3 more
Submitted by Employees
Free Transport
Job Training
Health Insurance
Soft Skill Training
Cafeteria
Education Assistance +6 more
View more benefits

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