Trade Marketing Manager (AM MD) - Chandigarh | Varun Beverages Ltd

Job Title / Designation : Area Manager - Market Development (BTL / Trade Marketing)

Department : Sales

Functional Reporting to : Market Development Manager

Location : Ahmedabad

Job Purpose

The incumbent shall be responsible to drive the marketing related initiatives in the assigned area and maximize the visibility of the products in the market.

Primary Roles & Accountabilities

- Manage visibility budgets with in the approved budgets parameters to assist in delivery of company's targets.

- TT Promotion in stipulated allocation and criteria.

- Make a Track on the spend v/s budgets by unit or city.

- Significantly upgrade image and visibility in the market.

- Provide Support to the unit teams through coordination with suppliers for timely on field execution of all signage drives related to either visibility or promotion in the market place.

- Develop quality signage vendors across all units and ensure adherence of standards across all units through constant vendor development and back- checks.

- Market Mapping and Visibility audits.

- Training & Development of Frontline Sales Force/ Marketing Executive for better execution.

- Marketing Initiatives / Signage's.

- Monthly FMO Tracking and Achievement for Sales Development.

- Vendor Reconciliation and POSM management.

Qualification and Work experience

Post-Graduation : Regular MBA from premier B-School with specialization in Sales & Marketing