Brand Manager

Here's a comprehensive job description for a Brand Manager at a mattress company:

Job Title: Brand Manager

Company: Varahamurti Flexirub Industries Pvt. Ltd.

Location: Kaushambi

Job Type: Full-time

Salary Range: 6LPA to 10LPA

Required Experience: Minimum 4 years

Job Summary

We're seeking an experienced Brand Manager to lead our brand strategy and drive business growth. As a key member of our marketing team, you'll develop and execute brand plans that resonate with our target audience, increase brand awareness, and ultimately drive sales.

Key Responsibilities

1. Develop and Execute Brand Strategy: Create and implement comprehensive brand plans that align with business objectives, including brand positioning, messaging, and visual identity.

2. Brand Management: Oversee brand assets, ensuring consistency across all touchpoints, including packaging, advertising, website, and social media.

3. Marketing Campaigns: Collaborate with cross-functional teams to develop and execute marketing campaigns that drive brand awareness, engagement, and conversions.

4. Competitor Analysis: Stay up-to-date on industry trends, competitor activity, and market research to inform brand strategy and marketing initiatives.

5. Budget Management: Manage brand budget, ensuring effective allocation of resources to achieve business objectives.

6. Performance Analysis: Track and analyze brand performance metrics, including brand awareness, engagement, and sales, to inform future brand strategies.

7. Collaboration: Work closely with sales, product, and customer service teams to ensure brand consistency and alignment across all departments.

8. Innovation: Stay ahead of industry trends and identify opportunities for innovation and growth.

Requirements

1. Education: Bachelor's degree in Marketing, Business, or related field.

2. Experience: 4+ years of experience in brand management, marketing, or related field.

3. Skills:

1. Strong brand management and marketing expertise.

2. Excellent communication, collaboration, and project management skills.

3. Ability to analyze data and inform brand strategies.

4. Experience with budget management and financial planning.

5. Strong understanding of industry trends and market research.

4. Software: Proficiency in Adobe Creative Suite, Microsoft Office, and marketing automation platforms.

Nice to Have

1. Experience in the mattress or sleep industry.

2. MBA or advanced degree in Marketing or related field.

3. Certifications in marketing or brand management.

What We Offer

1. Competitive salary and benefits package.

2. Opportunity to work with a fast-growing company.

3. Collaborative and dynamic work environment.

4. Professional development and growth opportunities.

If you're a motivated and experienced brand manager looking to join a dynamic team, please submit your application, including your resume and cover letter.