Vaibhav Global - Digital Marketing Specialist (5-8 yrs)

Vaibhav Global Ltd.

Company Overview:

- Vaibhav Global Limited (VGL) began its journey in the 1980s as a manufacturer of fine jewelry, catering to global markets through a B2B model.

- The company was publicly listed in 1996-97 on Indian stock exchanges.

- Until 2005, VGL operated as a B2B player, supplying to renowned global retailers such as Walmart, Sears, and Macy's.

- In 2006, VGL ventured into proprietary TV shopping channels, in the United States, United Kingdom, followed by Shop LC Germany in 2007.

- Thatsame year, we opened physical retail stores across multiple locationsto expand our customer touchpoints.

- However, the Global Financial Crisis (GFC) in 2008 prompted the closure of our German operations and physical stores.

- This challenging period marked a strategic shift for the company.

- We transitioned from to a 'Value-Buying' proposition, focusing on offering good-quality products at affordable prices. With this move, VGL carved a niche for itself, that remains prominent till date.

- In 2009, VGL embraced the omni-channel retail model, combining our 24x7 proprietary TV shopping channels with a strong digital presence.

- Today, our Shop LC (US and Germany) and Shop TJC & Ideal World (UK) channels, alongside other digital platforms-including websites, mobile apps, OTT platforms, social media, and third-party marketplaces-serve nearly 130 million households across the United States, United Kingdom, and Germany.

- Our focus on value-buying, operational excellence, and customercentricity has led to sustained growth and high-decile shareholder returns VGL has a group turnover of approx. Rs. 3,041 Crore (FY 2023- 2024) and employs over 4000 people globally.

- VGL has its head office as well as its main manufacturing facility in Jaipur, India, which employs approx. 3000 people, including contract workers.

- We have consistently believed that value creation and sustainable business practices are complimentary goals.

- Renewable energy is a key focus area in VGL's strategy for mitigating climate change risks.

- We're committed to conducting business with minimum impact on the environment.

- We have undertaken and continue to undertake several 'Green initiative' measures to protect the environment.

- Our SEZ unit at India was conferred with 'Excellence Award' for

- 'IGBC Performance Challenge 2021 for Green Built Environment' which reflects our strong commitment and dedication towards environment sustainability.

For more details, please refer to our ESG report

https://www.vaibhavglobal.com/reports

Under our flagship one-for-one meals initiative 'Your Purchase Feeds. we serve meals to school children in India, US and UK.

With this, we have served 97 million meals till date. We encourage our team members to donate at least two hours every month for charitable causes that is tracked through our performance system.

Job Overview:

- We are seeking a highly motivated and data-driven Digital Marketing Specialist with a proven track record in Meta (Facebook) or E-commerce to join our dynamic team.

- This role is ideal for someone passionate about digital marketing and eager to contribute to our aggressive growth strategy.

- You will gain hands-on experience across various critical business functions, including digital marketing, data analytics, customer engagement, and platform optimization.

- This is an excellent opportunity to learn, grow, and make a significant impact on our business.

Key Responsibilities:

- Assist in developing and executing data-driven E-commerce growth strategies based on market trends, platform insights, and customer behavior.

- Manage and optimize paid campaigns across Facebook Ads, Google Ads, and other relevant digital marketing channels to maximize customer acquisition, engagement, and ROI.

- Support the data analytics team by analyzing customer behavior, campaign performance, conversion trends, and other key metrics.

- Prepare reports and insights to inform strategic decision-making.

- Collaborate effectively with cross-functional teams, including product development, sales, and customer service, to enhance user experience, content strategy, and overall marketing campaigns.

- Conduct thorough competitor analysis to identify opportunities for improved product positioning, brand visibility, and market share growth.

- Contribute to automation projects, AI-driven personalization initiatives, and the implementation of innovative digital marketing solutions to drive business growth.

- Stay up-to-date with the latest industry best practices in social commerce, marketplace strategies, and digital advertising trends.

- Participate in management discussions, contributing valuable insights and preparing reports to support strategic decision-making.

Key Skills & Qualifications:

- Master's degree in business, Marketing, or a related field from a Tier 1 or Tier 2 college/university.

- Proven experience working at Meta (Facebook) or within the E-commerce industry.

- Deep understanding of social media algorithms, ad bidding strategies, campaign optimization, and performance marketing.

- Strong analytical mindset with experience using Google Analytics, Meta Business Suite, or similar analytics platforms.

- Knowledge of SEO, PPC, performance marketing, and user acquisition strategies.

- Excellent communication, interpersonal, problem-solving, and teamwork skills.

- Proficiency in Excel, Power BI, SQL, or other data visualization tools is a plus.

- A genuine passion for digital marketing and a desire to stay ahead of industry trends