Program Lead- Liabilities

Align BU-wise liability strategy in line with Bank s objective towards LCR (Coverage), NSFR (Stability) Retailization
Progressively enhance retailisation of deposits across BUs by executing initiatives towards growing deposit book from Retail, Small Business Customers Create workable CA strategy drive CA uplift to impact Cost of Deposits, closely manage cost of Term Deposits
Work towards improving the granular Savings deposits from Individuals by way of ramping up acquisition improving customer engagement
Conduct market analysis, feasibility studies, trend analysis use external information to identify opportunities
Support product teams by providing inputs using emerging trends in the market peer benchmarking to build Product Vision Strategy for liability products
Liaise with product teams to support building of customer-centric solutions (Digital Banking, API, Sector Solutions, Transaction Banking)
Co-create initiatives to enhance customer retention, activation deepening, support client acquisition with inorganic/alternate sourcing channels
Plan, propose, monitor review liability product programs required to meet business targets, way forward course correction
Support Head PBLG in driving frontline (BU + Product teams) KRAs to Bank Liability Goals, create appropriate Incentive model, Rewards Recognition program
Enhance BU Synergy with BFIL and CFD for capitalizing on potential opportunity from existing clients