Content Writer

Job Title: Content Writer
Location: Kolkata Head Office
Job Type: Full-Time
Company: Utkarsh India Limited
About Us: Utkarsh India Limited is a leading name in the manufacturing industry, known for our commitment to quality and innovation. We specialize in producing a wide range of products that cater to various sectors, including infrastructure, agriculture, and more. Our dedication to excellence has made us a trusted partner for clients across the globe
Introduction: We are looking for a talented and passionate Content Writer to join our dynamic team. As a Content Writer, you will be responsible for creating engaging, informative, and well-researched content across various platforms. You will work closely with the marketing and editorial teams to deliver high-quality content that drives traffic, enhances user engagement, and supports our brands objectives.
Key Responsibilities:

• Write clear, compelling, and SEO-friendly content for websites, blogs, articles, product descriptions, social media, email campaigns, and more.
• Conduct thorough research on industry-related topics to ensure accuracy and relevance.
• Collaborate with the marketing and design teams to produce content that aligns with the companys branding, tone, and voice.
• Edit and proofread content to ensure clarity, consistency, and adherence to company guidelines.
• Optimize content for SEO to improve organic search rankings and drive traffic.
• Stay updated on industry trends, content marketing strategies, and SEO best practices.
• Assist in the creation of content strategies, helping define key messages, goals, and target audience.
• Contribute to social media content and engagement strategies.
• Monitor content performance and adjust strategies based on analytics and feedback.

Qualifications:

• Bachelor’s degree in English, Journalism, Communications, Marketing, or related field (preferred).
• Proven experience as a content writer, copywriter, or similar role (2+ years preferred).
• Strong command of the English language with excellent writing, editing, and proofreading skills.
• Solid understanding of SEO and content optimization techniques.
• Ability to write in different tones and styles to suit various audiences.
• Familiarity with content management systems (WordPress, etc.) is a plus.
• Ability to work independently and manage multiple projects with tight deadlines.
• Creative mindset with attention to detail.

Additional Skills (preferred but not required):

• Knowledge of Google Analytics and other content performance tools.
• Experience
• with social media platforms and content creation.
• Basic knowledge of HTML and web publishing..