Content Writer (4-6 yrs)

Job Overview:

- We are seeking a seasoned Content Writer with 4-6 years of experience to join our dynamic team.

- In this role, you will be responsible for creating high-quality, engaging content across various platforms to support our marketing and communication goals.

- You will leverage your experience to research complex topics, develop compelling narratives, and ensure consistent brand messaging.

- This role requires a strong understanding of content strategy, SEO best practices, and the ability to work collaboratively with cross-functional teams.

Responsibilities:

Content Strategy and Development:

- Develop and execute content strategies that align with business objectives and target audience needs.

- Create a wide range of content, including blog posts, articles, website copy, case studies, white papers, and social media content.

- Conduct in-depth research on industry-related topics, combining online sources, interviews, and data analysis.

- Translate complex technical information into clear, concise, and engaging content.

SEO and Optimization:

- Conduct keyword research and implement SEO best practices to optimize content for search engines.

- Analyze content performance using analytics tools and provide recommendations for improvement.

- Stay up-to-date with the latest SEO trends and algorithm updates.

Editing and Proofreading:

- Edit and proofread content to ensure accuracy, clarity, and consistency in style and tone.

- Maintain a high1 level of attention to detail and adherence to brand guidelines.

Collaboration and Communication:

- Collaborate with marketing, design, and product teams to ensure content aligns with overall marketing strategies.

- Effectively communicate content ideas and strategies to stakeholders.

- Manage content calendars and ensure timely delivery of content.

Content Management:

- Work within content management systems (CMS) to publish and maintain website content.

- Organize and manage content libraries.

Qualifications:

Experience:

- 4-6 years of professional experience in content writing.

- Proven experience in creating long-form content (blogs, articles, white papers, case studies).

- Experience in B2B or SaaS environments is highly desirable.

- Experience writing marketing campaign copy.

Skills:

- Excellent writing, editing, and proofreading skills.

- Strong research and analytical skills.

- Proficiency in SEO best practices and keyword research.

- Familiarity with content management systems (CMS).

- Strong understanding of content strategy and planning.

- Excellent communication and collaboration skills.

- Ability to work independently and manage multiple projects.

Education:

- Bachelor's/Masters degree in English, Journalism, Marketing, or a related field.

Personal Attributes:

- Creative and detail-oriented.

- Strong organizational and time-management skills.

- Ability to adapt to changing priorities and deadlines.

- Passionate about creating high-quality content.

- A proactive learner