Content Writer - EduFintech (2-4 yrs)

Designation: Content Writer

Location: Mumbai (WFO)

Experience: 2-4 Years

- We are an innovative Edu-Fintech company founded in 2017, leading the revolution in financial management for education. Our extensive network spans over 13,000 educational institutions, positioning us for remarkable growth. With major institutions partnering with us, Our financial SaaS solutions currently support over half a million students.

- Our aim is to build an ecosystem that benefits students, educators, and 150+ partnered brands through our financial SaaS offerings. To enable these solutions in the education landscape, we collaborate with leading banks with major global networks.

- We provide an environment of growth and innovation, valuing new ideas, appreciating excellent work, and ensuring due credit is given. Employee mental well-being and a healthy work-life balance are paramount here, as affirmed by our team members.

- We are seeking passionate professionals eager to drive change, proactive, and possessing strong decision-making abilities.

Job Overview:

We are seeking a talented and passionate Content Writer with 2-3 years of experience to join our team. The ideal candidate will have a knack for storytelling, understanding of SEO best practices, and the ability to craft engaging, high-quality content tailored to our target audience. You will play a key role in shaping our brand voice and driving engagement across multiple platforms.

Key Responsibilities:

1. Content Creation:

- Write and edit high-quality content for blogs, website pages, social Media, emails, SMS, WhatsApp and newsletters.

- Develop compelling, original content that aligns with the company's brand voice and messaging.

2. SEO Optimization:

- Conduct keyword research to identify high-performing keywords and integrate them

seamlessly into content.

- Optimize content for search engines to improve organic rankings and drive traffic.

3. Research and Strategy:

- Research industry trends, competitor content, and audience preferences to create relevant and timely pieces.

- Collaborate with the marketing team to develop a content strategy that aligns with business goals.

4. Social Media and Campaign Support:

- Create engaging content for social media platforms to boost engagement and follower growth.

- Develop copy for campaigns, including ads, landing pages, and promotional materials.

5. Content Analysis:

- Use analytics tools to measure content performance and suggest improvements based on data insights.

- Update and refresh existing content to maintain relevance and accuracy.

6. Collaboration:

- Work closely with the Graphic design team, marketers, and other stakeholders to create visually compelling content.

- Participate in brainstorming sessions to generate new ideas and creative solutions.

Qualifications and Skills:

1. Educational Background:

- Bachelor's / Master's degree in English, Journalism, Communications, Marketing, or a related field.

2. Experience:

- 2-3 years of proven experience in content writing or a related field.

- Portfolio showcasing a range of written work, including blog posts, social media copy, and other relevant projects.

3. Core Skills:

- Creative thinking with attention to detail.

- Exceptional writing, editing, and proofreading skills.

- Basic understanding of SEO principles and tools.

- Ability to tailor content for different platforms and audiences.

- Basic understanding of Google Analytics and performance tracking.

- Strong research and analytical skills.

- Team player with strong communication skills.