Specialist - Marketing Advertising - Chemical Firm (4-6 yrs)

Job Title: LinkedIn Ads Specialist - Chemical Industry.

Location: Remote.

Employment Type: Part time.

About Us:

- We are offering innovative solutions for specific areas like industrial chemicals.

- With a focus on sustainability and cutting-edge research, we are looking for a LinkedIn Ads Specialist to help us reach new clients and showcase our industry expertise.

Job Description:

- We are seeking a highly skilled LinkedIn Ads Specialist to join our team.

- The ideal candidate will develop, manage, and optimize LinkedIn advertising campaigns targeting professionals in the chemical industry.

- Your role will directly impact our brand visibility, lead generation, and overall marketing success.

Responsibilities:

- Develop and execute LinkedIn advertising strategies tailored to the chemical industry.

- Design and manage targeted campaigns to reach specific audiences, including B2B customers, suppliers, and industry professionals.

- Conduct audience research and create custom audience segments to optimize ad performance.

- Write compelling ad copy and select engaging visuals to enhance campaign effectiveness.

- Monitor, analyze, and report on campaign performance metrics, providing actionable insights for continuous improvement.

- Collaborate with the marketing team to align LinkedIn strategies with broader marketing goals.

- Stay updated with LinkedIn's advertising tools, features, and best practices.

Requirements:

- Proven experience managing LinkedIn Ads campaigns, preferably in the B2B sector.

- Strong understanding of the chemical industry and its target audience.

- Proficiency in LinkedIn Campaign Manager and analytics tools.

- Excellent copywriting and communication skills.

- Ability to analyse data and make data-driven decisions.

- Creative mindset with attention to detail.

- Knowledge of marketing trends and best practices for professional networking platforms.

Preferred Qualifications:

- Experience with other digital advertising platforms (Google Ads, Facebook Ads) is a plus.

- Familiarity with CRM tools like HubSpot, Salesforce, or similar.

- Background in chemical engineering or related fields is a bonus.