Content Writer - Mutual Fund (4-6 yrs)

Department: Customer Communication

Location: MUMBAI

Reporting to: Senior Manager- Customer Communications

Content Writer

We're looking for a Content Writer (with Mutual fund industry knowledge) to research, write, proof-read, and publish on page & off page SEO friendly content.

The right fit for this position will have a data driven approach and an eye for detail in communication with a proven track record of success in producing quality content that speaks to our audience and boosts interactions with our brand.

He/she should have impeccable writing skills and good command in English language and be in love with the process of developing a product story which is engaging and informative to the readers.

Job Responsibilities:

- KPI - Create the content roadmap and drive content asset creation across multiple digital touchpoints spanning across on page, off page and social to drive conversations to engage with users / prospects / customers. Results include increase in CTR%, increase in Avg, time spent on website and higher rankings on focus keywords.

- Create and publish content and market the same with interesting hooks & narratives.

- Write a weekly newsletter for our audience which includes, product promotion and generic financial knowledge pieces.

- Curate SEO friendly long form content for on page & off page in the form of Blogs, Listicles, Infographics, Product Pages, Support Pages & Category Pages.

- Proofread, re-structure and edit articles by other content writers.

- Should be able to write well-thought-out, on-brand copy/stories/product articles/newsletters for a B2C audience.

- To continuously monitor website traffic across pages and user engagement metrics

- To optimize content according to SEO and increase organic traffic to our site

- Performing content audits to assess how well existing content is performing.

- Performing content gap analyses to determine what type of content is missing and what is needed.

- Manage the editorial calendar and ensure timely publication

- Should anchor and grow social media presence through engaging content across channels - Quora, Facebook, Instagram, LinkedIn and Twitter

Job Requirements & Skills:

Qualifications:

- Graduate / Post-Graduate (Bachelors and / or Masters in English / Journalism / Communication preferred)

- Google Analytics Certification preferred Experience

- 4+ years of Digital Content writing & Content Management experience in Mutual Fund Industry

- Sound knowledge of Content Management Systems (CMS), keyword research tools, social media platforms, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).

Functional Competencies:

- Impeccable writing skills with the ability to churn out content & concise copies quickly

- Create compelling content that translates technical information into logical, readable, and understandable content.

- Strong analytical skills, data driven, and fanatical obsession with achieving set goals and ROI Behavioural Competencies

- Must be highly organized, self-motivated with a sense of urgency towards closure of deliverables.

- Able to think critically and exercise independent judgment and discretion.

- Excellent accuracy & attention to detail

- Result oriented & tenacious