Strategic Planning: Ability to develop and implement comprehensive marketing plans that align with business objectives.
Campaign Management: Experience in managing multi-channel marketing campaigns, including digital, social media, email, and traditional marketing channels.
Analytical Skills: Proficiency in analyzing marketing data and metrics to measure performance and ROI, and to make data-driven decisions.
SEO and SEM: Strong understanding of search engine optimization (SEO) and search engine marketing (SEM) practices.
Content Creation: Ability to create or oversee the creation of engaging content for various platforms.
Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously.
Budget Management: Experience in managing marketing budgets and ensuring cost-effective strategies.
Communication Skills: Excellent verbal and written communication skills for creating reports, presentations, and marketing materials.
Team Collaboration: Ability to work collaboratively with cross-functional teams, including sales, product development, and customer service.
Technical Proficiency:
Marketing Tools: Proficiency in using marketing automation tools (HubSpot is mandatory) and analytics platforms (e.g., Google Analytics, AHREF is a bonus).
Design Tools: Basic understanding of design tools such as Adobe Creative Suite (Photoshop, Illustrator) can be advantageous.
Personal Attributes:
Meticulous Planning: The person should showcase an ability to plan and execute scheduled activities.
Creative Thinking: Innovative and creative approach to marketing challenges.
Attention to Detail: Meticulous attention to detail to ensure accuracy and quality in all marketing materials.
Results-Driven: Strong focus on achieving measurable results and continuous improvement.