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Assistant Manager - Digital Marketing
TimesPro
posted 3mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Execute and manage paid marketing campaigns such as but not limited to on Facebook, LinkedIn, Affiliates Partners, Google
- Develop campaign structures based on program requirements
- Develop media plans for programs inferring data from past campaigns
- Draw insights and conclusions with data
- Good with data and analysis and can make data-backed campaign decisions
- Collaborate with cross-functional teams to coordinate creatives and landing page development
- Continuously monitor campaigns 24/7, optimizing marketing bids and strategies to maximize ROI
- Monitor and control cost metrics such as CPL [Cost Per Lead] and CAC [Customer Acquisition Cost] within specified benchmarks
- Collaborate with cross-functional teams to coordinate creatives and landing page development
- Continuously monitor campaigns 24/7, optimizing marketing bids and strategies to maximize ROI
- Has a good hold of English and can guide the creative team to get good output on copy, content & creatives
- Utilize hands-on expertise in Excel Formulas and Pivot tables for simplified reporting
- Prepare daily, weekly, and monthly reports, providing insights on campaign performance
- Is we'll versed with the execution of communication channels such as but not limited to Whatsapp, SMS, Email
Job Requirement
- Experience with Salesforce is an added advantage
- Experience of having worked in lead generation business is an added advantage
- Paid marketing, performance marketing
- Microsoft Excel
- Excellent communication skills
- Understanding of channels and attribution
Employment Type: Full Time, Permanent
Functional Areas: Marketing
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8%
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Flexible timing
Monday to Friday
No travel
Day Shift
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