Tide Business - Growth Manager (4-8 yrs)

You will lead data-driven marketing initiatives to drive customer acquisition, retention, and revenue growth. This role demands a creative yet analytical mindset to optimize growth strategies and ensure a seamless brand experience across all touchpoints.

1. Growth Strategy & Execution: Develop and execute data-driven growth strategies to acquire, retain, and scale users. Collaborate with product, marketing, and analytics teams to identify opportunities for growth and optimization.

2. Product-Led Growth: Work closely with the product team to enhance the user journey and drive product adoption. Identify key activation points and optimize onboarding flows for seamless user experiences.

3. Marketing Automation & Tools Management: Utilize tools like WebEngage, MoEngage, or similar platforms for customer lifecycle management, engagement, and retention campaigns. Set up and optimize campaigns for push notifications, email, in-app messaging, and SMS to maximize user engagement.

4. Data-Driven Decision Making: Analyze data to identify growth opportunities, measure campaign performance, and optimize for ROI. Conduct A/B tests, funnel analysis, and user segmentation to refine marketing strategies.

5. User Acquisition & Scaling: Design and execute campaigns to acquire high-quality users via paid and organic channels. Scale user acquisition efforts while maintaining CAC efficiency and improving LTV.

6. Retention & Engagement: Implement and track retention strategies to reduce churn. Create targeted campaigns to re-engage inactive users and maximize lifetime value.

7. Collaboration & Leadership: Lead a cross-functional team to align marketing efforts with product roadmaps and business goals. Manage relationships with external vendors, agencies, and partners to support growth initiatives.