Technology Growth Manager - Digital Platform - Life Insurance Domain (3-8 yrs)

Position: Technology Growth Manager - Digital Platform

Exp: 3+ years

Life Insurance Domain Only

Location: Thane, 5 days working, WFO

- The Tech Growth Manager is responsible for driving the growth of a company's technology products or services.

- This includes identifying and capitalizing on new growth opportunities, optimizing user acquisition, engagement, and retention strategies, and leveraging technical and data-driven insights to achieve business goals.

- The Tech Growth Manager works closely with product, marketing, engineering, and sales teams to ensure alignment between technical solutions and growth initiatives.

- The ideal candidate will have a strong understanding of technology, growth hacking strategies, and data analytics, as well as experience managing cross-functional teams to drive results.

Growth Strategy Development :

- Develop and execute comprehensive growth strategies focused on scaling the company's technology products or services.

- Identify key growth levers such as user acquisition, activation, retention, and monetization across digital platforms.

- Use a combination of technical tools, data analysis, and market research to identify new opportunities for growth.

Data-Driven Decision Making :

- Analyze large sets of data to uncover insights that can inform product and marketing strategies.

- Build and track key performance indicators (KPIs) related to user growth, retention, engagement, and other relevant metrics.

- Use A/B testing and experimentation to optimize user experiences and increase conversions.

User Acquisition & Engagement:

- Develop and implement strategies to acquire new users, drive product adoption, and maximize lifetime value (LTV).

- Oversee the execution of marketing campaigns aimed at driving traffic, increasing downloads or sign-ups, and improving activation rates.

- Improve user engagement through targeted campaigns, in-app messaging, and personalized outreach.

Cross-Functional Collaboration:

- Collaborate with the product team to ensure that growth strategies are aligned with product development, features, and updates.

- Work with the engineering team to ensure the technical infrastructure supports growth initiatives, including implementing tracking tools, optimizing website performance, and improving user experience.

- Coordinate with marketing and sales teams to ensure unified messaging, targeting, and execution of growth initiatives.

Customer Retention & Advocacy:

- Develop retention strategies and initiatives to reduce churn and increase customer loyalty.

- Create personalized experiences and programs that increase user satisfaction and lifetime value.

- Leverage customer feedback, reviews, and insights to drive improvements in both product and growth strategies.

Technical Marketing & Growth Hacking:

- Implement technical marketing solutions, such as automated email flows, in-app messaging, and advanced targeting strategies.

- Explore growth hacking tactics (e.g., viral loops, referral programs, partnerships) to drive rapid scaling of user base and revenue.

- Stay current with emerging technology trends and growth tactics to remain ahead of the competition.

Optimization & Experimentation:

- Manage and optimize various growth channels, including paid media, social media, and SEO, to improve overall performance.

- Continuously test and refine user flows, onboarding processes, and product features to ensure seamless growth.

- Lead experimentation efforts to refine product-market fit, customer segmentation, and new feature rollouts.

Reporting & Communication:

- Regularly report on growth performance, key metrics, and actionable insights to senior management and stakeholders.

- Translate technical data and growth results into clear, understandable recommendations for non-technical stakeholders.