Growth Manager - Own Digital Assets (8-14 yrs)

Sales:

- Drive NCA, new SIP registrations, SIP book growth, AUM from our own app and web digital assets.

- Monitor KPIs such as sales volume, average transaction value, and user retention to evaluate the effectiveness of sales strategies.

Behavioural Data Utilization:

- Work closely with Analytics to analyze engagement metrics (user sessions, drop-offs, conversion rates, TAT, etc.) to identify opportunities for increasing sales and reducing barriers to transactions.

- Leverage behavioral segmentation by analytics to create targeted sales campaigns for upselling, cross-selling, and retention.

Conversion Optimization:

- Identify and address friction points in the sales funnel, from user onboarding to final transaction.

- Work with Analytics and Marketing to implement A/B testing to enhance sales performance across digital platforms.

Retention and CLTV Expansion:

- Deploy personalized campaigns to retain high-value customers and increase repeat transactions.

- Work out strategies for higher SIP and lumpsum ticket sizes and cross-sell products by understanding user behavior and purchase patterns.

Campaign Management for Sales Enablement:

- Plan and execute sales campaigns (e.g., limited-time offers, goal-based investments) using behavioral data insights to drive urgency and conversions.

- Align marketing initiatives with sales goals, ensuring all campaigns drive measurable revenue impact.

Platform-Specific Sales Strategy:

- Drive feature adoption (e.g., SIP calculators, goal-based investing) to facilitate smoother transactions and encourage high-value actions.

- Promote platform exclusives (e.g., better rates or premium services) to encourage direct sales over third-party channels.

Collaboration with Stakeholders:

- Work with product, IT, and marketing teams to ensure digital platforms are optimized and generate superior experience.

- Develop a feedback loop to continuously improve the sales journey based on behavioral insights.