TIB Retail - Digital Marketing Role (3-7 yrs)

TIB Retail Pvt Ltd is seeking a digital marketing professional with 3 to 5 years of experience, preferably from the furniture manufacturing, retail fit-out, or interior design sectors, to join our team in Greater Noida.

Key Responsibilities:

Content Creation and Management:

1. Develop and manage content for digital platforms, including websites, blogs, social media, and email newsletters.

2. Conduct ongoing keyword discovery, expansion, and optimization.

Analytics and Reporting:

1. Measure and report the performance of all digital marketing campaigns against goals (ROI and KPIs).

2. Identify trends and insights to optimize spend and performance.

3. Evaluate end-to-end customer experience across multiple channels and touchpoints.

Lead Generation and Conversion:

1. Utilize online platforms and strategies to generate leads and convert them into customers.

2. Manage and improve online content, considering SEO and Google Analytics.

Collaboration:

1. Coordinate with sales and customer service departments to align strategies.

2. Collaborate with agencies and vendor partners.

Website Maintenance:

1. Ensure website availability and optimal performance.

2. Keep website content accurate, up-to-date, and engaging.

3. Optimize the website for search engines to improve visibility and ranking.

4. Implement and manage website backup and recovery processes.

Social Media Marketing:

1. Plan, execute, and evaluate social media marketing campaigns.

2. Create and manage paid/unpaid social media advertising campaigns.

3. Enhance brand visibility and reach on social media platforms like LinkedIn, Facebook, Twitter, Instagram, and Pinterest.

E-Commerce Platforms:

1. Oversee daily operations of the e-commerce website, including product listings optimized for search engines.

2. Monitor customer reviews and ratings.

3. Handle customer inquiries, complaints, and feedback promptly.

4. Coordinate with the logistics team for timely order fulfillment.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field.

- 4 to 5 years of experience in digital marketing, preferably in the furniture manufacturing, retail fit-out, or interior design industry.

- Strong understanding of digital marketing trends, tools, and techniques.

- Proven experience in content creation, SEO, SEM, social media marketing, and analytics.

- Excellent communication and collaboration skills.

- Ability to work independently and as part of a team.